Customer Groups let you segment your customers into defined lists, which can then be used to personalize pricing, limit access to promotions, or power other business rules. They’re especially useful when used with:Documentation Index
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- Price List Rules - apply custom pricing to specific customer groups.
- Promotion Rules - restrict eligibility to certain customer segments (e.g. wholesale, VIP, B2B).
Create a Customer Group
To create a new customer group, navigate to Customers → Customer Groups in the admin dashboard.
Add Group Details

- Name - This is how the group will appear in admin interfaces
- Description - Use this field to describe the purpose of the group, e.g. “North America wholesale buyers” or “Early access testers” (optional)
Add Customers to the Group




