Blog posts are a powerful tool in ecommerce, helping to drive traffic to your store through SEO while building trust and credibility with your audience. They allow you to showcase expertise, share product tips, and engage customers with content that keeps them coming back. To add a new post, navigate to the Posts sections of the admin dashboard found under Storefront. Locate the blue ‘New Post’ button in the top right corner and click on. This will open the post creation page. This page is divided into four sections designed to help you create and publish your post.

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Content

As the name suggests, this section is where you will insert the content of the post. There are three fields to fill in:
  • Title link - the title of the blog post
  • Content - the main body of the post, you can make use of the rich text editor to format your pos, insert images, and embed videos.
  • Excerpt - a short summary of the post that will be displayed on your website
This is where you can upload an image to accompany the post wherever it is displayed. We recommend using an image of size 1200x600.

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Post Details

The post details section contains four fields, two of which are required for the post to be published:
  • Author (required)  - the team member who wrote the post, by default the user who is creating the post will be selected
  • Category - helps to organize the posts into broad topics or groups
  • Published At (required) - the date the post should go live
  • Tags - provide more specific labels for your posts, allowing for finer sorting and search
Important: If the Author and Publish At date are not set, the post will not appear on your live website.

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Search Engine Listing

Here you can edit the following fields:
  • Meta Title - if not set, the Title Link will be used
  • Meta Description - if not set, the Excerpt will be used
  • Slug - if not set, the Title Link will be used

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Click Create

Now that you’ve finished adding all of the content to your post and configuring the settings, all that’s left to do is to click the blue ‘Create’ button at the bottom of the page. Congratulations, you’ve just published your first post!