product bundles

What are product bundles in eCommerce?

Product bundling is an effective marketing strategy that gives eCommerce businesses an opportunity to offer more convenience and value to their customers by pairing goods together and selling them as one product.

This enriches the customer experience and helps gain loyal customers. However, bundles should offer the customer an additional value. This can be for example:

  • a discounted price when buying more units of the same or similar product
  • the whole package needed for a certain treatment, routine, etc (especially popular for beauty products, supplements, etc)
  • a set of matching items (e.g. clothes, pieces of jewelry) that otherwise would require time (or also skill) to put together
  • sample kits that offer the possibility to try many different products without the necessity of buying them all in regular sizes and at a regular price (e.g. coffee, CBD oils)

The benefits of bundling products for both customers and business owners

For customers, product bundles can offer a great deal on items they were planning to purchase anyway. Bundles can also help customers discover new products they may not have otherwise considered.

For businesses, product bundling can increase average order value by encouraging customers to buy more from your store than they initially intended. Even though bundles are often sold at a discount, the company’s profits eventually increase thanks to the boost in the number of sold items.

Aside from increasing the average order value, bundling products is an excellent way of:

  • showing users a wider range of products
  • introducing loyal customers to new items
  • distinguishing one’s business by a unique product mix that is not offered by the competition
  • selling slow-moving or excess inventory
  • lowering shipping and fulfillment costs since bundled products are sent in the same package

In which eCommerce categories can product bundles be used?

Product bundling is especially popular in eCommerce stores selling beauty products and consumer packaged goods. There are also many examples of fashion and home decor businesses selling matching clothes and accessories or furniture sets. However, practically any eCommerce could benefit from creating its own bundles. In the section below, you will find examples of bundled products offered in Spree Commerce stores. And some of them are really impressive in terms of creativity and possible added value for the customers.

Most popular kinds of bundled items

  • Bundles of the same product often offered at the discount price
  • Complementary product bundles:
    • outfit sets (e.g. pants + jacket)
    • underwear, beachwear sets (top + bottom)
    • furniture sets (e.g. table + chairs)
    • jewelry sets (e.g. matching necklace and earrings)
    • beauty product kits
  • Welcome packs
  • Sample kits
  • Subscription boxes
  • DIY and ingredient kits
  • Special occasion kits (e.g. Bride Sets, Christmas Hampers)

Examples of bundled products in Spree Commerce stores

Fashion and accessories product bundles

Matching outfits in a shoppable lookbook

Peach is a US-based women’s fashion eCommerce that features a shoppable lookbook, where customers can purchase the whole matching outfit.

Matching jewelry sets

Or du Monde, this elegant French online store, offers whole matching sets of jewelry that include rings, earrings, pendants, and more.

matching jewlery sets

Matching luggage sets

Away is a New York City based travel startup that offers smart luggage. Their customers can compose matching luggage sets that include a carry-on and a bag.

matching luggage sets

Read Away’s success story

Curated underwear boxes

Underwear Expert is a curated men’s underwear club that delivers boxes with selected underwear products on a monthly subscription basis.

underwear subscription boxes

Read Underwear Expert’s success story

Beauty product bundles

Beauty kits

Volition Beauty is a collaborative beauty brand from California. On their website, customers can purchase curated kits with cosmetics and beauty accessories.

beauty kits

Lisa & Lou is another example of an online store with beauty products bundles and it’s based in the UK.

beauty kits

Product sets for certain occasions

The Hollywood-chic beauty marketplace from California – Violet Grey sells beauty sets for various occasions such as The Bride Set and The Bridesmaid Set.

bridal beauty sets

Read Violet Grey’s success story

Cosmetics ingredients kits

Cosmaé is a French manufacturer of organic cosmetics ingredients that are bundled together as DIY kits.

beauty kits

Read Cosmae’s success story

Home Decor product bundles

Gallery walls

Framebridge, a custom picture framing startup from Washington, offers entire gallery walls, that is sets of frames that look great next to each other.

gallery walls

Furniture sets

Urban Ladder, India’s most successful home decor startup, sells furniture bundles, for example, dining table sets that include a table and matching chairs.

furniture sets

Read Urban Ladder’s success story

Food & Drink product bundles


On the Paneco website (a multi-region alcohol eCommerce) you can shop ingredients for cocktails by recipes and all you need can be simply bought together at once.

shoppable cocktails

Read Paneco’s success story

Shoppable recipes

Konzum, Croatia’s most popular supermarket (both online and offline) makes it easy for its customers to buy all the ingredients that they need to prepare a certain dish.

shoppable recipies

Meal kits

Blue Apron is the pioneer of cook-at-home meal kits delivered to your door.

meal kits

Read Blue Apron’s success story

Marley Spoon, a Berlin-based startup that partnered with Martha Stuart is another example of cook-at-home meal kits.

meal kits

Read Marley Spoon’s success story

Hampers and gift baskets

The 300-year-old British luxury retailer Fortnum & Mason offers hampers and gift baskets for different occasions such as Christmas, Easter, jubilees, etc.


Read Fortnum & Mason’s success story

Beer brewing packs

The Dutch eCommerce Brouw Broeders sells beer brewing kits.

beer brewing kits

Welcome kits

Blue Bottle Coffee’s welcome kits are a great addition to their high-quality coffee and help build a consistent and loved by its customers brand that originated in the Bay Area.

welcome kits

Read Blue Bottle Coffee’s success story

Combos, boxes, buckets, etc

KFC is an expert in product bundling. Who doesn’t know its buckets, boxes, and combos?

kfc buckets

Read KFC’s success story

Health and wellness product bundles

Personalized vitamin boxes

Hundred offers a personalized set of supplements based on individual results of the quiz provided on their website.

vitamin sets

Read Hundred’s success story

CBD sample kits

Feals allows its customers to try the product first by offering sample kits.

cbd starter kit

Read Feals’ success story

DIY product bundles

Knitting kits

Rowan, an English premium yarn producer offers everything you need to knit your own sweater, in one bundle.

knitting kits

Sirdar is another example of a British yarn manufacturer (this one dates back to 1880) that sells a combination of pattern, yarn, and knitting tools.

knitting kits

Read Sirdar’s success story

Pet product bundles

Training packs

The designer pet gear store from Colorado – My Woof sells Training Packs for dogs.

pet product bundles

Variety boxes

Another pet eCommerce from the US (Chicago) – Pup Joy offers personalized boxes with dog goodies. On the product page, you can filter them by dog’s weight.

pet product bundles

Automotive product bundles

Auto parts kits

On the FCP Euro’s website, you can find entire sets of auto parts and tools that you might need. You can also validate their fitment to your car.

auto parts kits

Read FCP Euro’s success story

Wheel sets

Road Ready Wheels is another product bundling example from the automotive eCommerce industry. The company offers sets of wheels, wheel caps, etc.

wheel sets


Product bundling is an eCommerce strategy that can be extremely beneficial for both customers and business owners. By offering products as a bundle, business owners can increase their average order value, while customers can save money on shipping costs and receive a discount on the total purchase price. 

If you’re looking for ways to bundle your own products, take a look at some of the examples we provided from Spree Commerce stores. And if you need help getting started, don’t hesitate to reach out to us!