Brothers We Stand is a sustainable fashion brand that emphasizes ethically produced and environmentally friendly clothing, advocating for transparency and conscious consumer decisions.
If you’d like to start your own marketplace like Brothers We Stand, you’re facing a buy vs build decision. So before you decide to build it in-house on top of Spree open-source, consider using Vendo which is a marketplace SaaS. Go live, start selling, iterate.
Build vs Buy a marketplace?
The use of open-source comes with multiple benefits, such as having complete control and flexibility in development. However, these come with a hefty price tag. To develop a complete marketplace solution, expect to invest a lot of time, often many months or years, and a significant amount of money. This conclusion is based on our experiences with several marketplace projects.
Without significant funding, you’re likely better off using a packaged, all-in-one marketplace solution like Vendo, according to someone who has years of experience in charging for marketplace development.
Back to the Brothers We Stand marketplace case study
Brothers We Stand is not just a place to shop; it’s a part of the fashion industry that’s all about doing things right. Jonathan Mitchell started it in 2013, and it’s not just about looking good, but also making good choices when you shop.
They believe in being clear, eco-friendly, and fair in everything they do. Hence, they have carefully chosen collection of men’s clothes, from simple and plain to colorful and fancy. While doing so, they made sure there’s something for everyone, no matter your style or budget.
On their website, they show you all the details about how each item is made and how good it is for the environment. This isn’t common in fashion, so Brothers We Stand is a leader in doing things the right way.
Besides being ethical, Brothers We Stand is known for having great designs and high-quality clothes. They have over 400 styles from top ethical designers, so you know that what you buy is not just well-made but made to last. It’s the perfect place for those who want to look good and do good for the planet.
Their website is easy to use and looks cool. It’s designed to make online shopping easy and fun, and it also shows off their style. They have special fonts for headlines, a cool rail graphic, and unique illustrations that make shopping there a great experience that matches their values.
How to emulate Brothers We Stand marketplace success?
To get success like Brothers We Stand, it’s advisable to initiate your marketplace in a matter of weeks, not months. Look into how your product catalog aligns with your target audience’s needs and adjust your customer acquisition approach based on real-life feedback.
It’s crucial to test the market before you fully invest in developing it.
Here’s what you’d be getting with a Vendo free trial:
- Book a marketplace demo call: We’ll set up your demo marketplace and populate it with products, so you could give it a try and start selling in 14 days
- Customize your Storefront: Use the drag & drop page builder or custom CSS
- Onboard Brands: Invite your brands or choose brands from our catalog
- Select Products: Curate products and collections manually or automate it
- Embed products: Make your content, newsletters, social media shoppable
- Get Paid: Get paid as soon as products are shipped by the brands
- End-to-end automation: Brands sync, fulfillment, payouts, invoicing, taxes
When you’ve tried all that and it works, start thinking about building your own, custom-made marketplace project based on Spree Commerce. First, by decoupling the storefront and going headless with Vendo marketplace API, and later with your own backend, if you decide you really need it. Just lift and shift the storefront.
Nobody has to know what’s under the hood, right?
