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A catalog is a commercial agreement. It decides what an audience sees, what they pay, and how much they must order — the B2B equivalent of a negotiated price list. Catalogs are how you give a wholesale customer their own range and pricing without running a second store. To manage them, open Catalogs under Products.

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The two ways a catalog is used

The single most useful thing to understand is that an empty product list means something different from a full one.
No products added. Nothing is hidden — the audience browses your normal range — but they pay this catalog’s prices.This is what you want for a customer who buys anything you sell, at agreed rates.
Adding the first product to an empty catalog therefore does not add one item to what a customer sees. It switches the catalog into restricting mode, and they now see only that item.

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Creating a catalog

Add catalog opens a short wizard: name it, choose who it is for, pick the products it covers, set what they pay, then review. Nothing is created until you finish. You can also create a bare catalog and fill it in afterwards — the same cards are on the catalog page.

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Who sees it

A catalog reaches nobody until you assign an audience. Assign it to:
  • a company — which covers that company and every division beneath it, or
  • a customer group.
Company assignments win. A buyer whose company — or one above it — has any catalog gets those catalogs, and their customer group is not consulted. To give company buyers tier pricing, assign the catalog to their companies or divisions rather than to a group.

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What they pay

A catalog prices through its own price list, set up on the catalog page. Each product row shows where its price comes from: A percentage is the quickest way to express “this customer gets 15% off everything”, with no rows to maintain as your prices change.
Removing a catalog’s pricing deletes the price list and the prices in it, and that audience goes back to paying normal prices. The dashboard warns you before saving such a change.

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Order terms

Catalogs can also carry the commercial terms of the agreement — how much a buyer must order:
  • a minimum order quantity and order multiple, set for the whole catalog or per product
  • an order minimum, the least a whole order must come to, set per currency
Leave them blank and buyers may order any quantity, any total.

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Going live

Catalogs are created switched off, so you can build one up without anyone seeing a half-finished agreement. Activate puts it into effect: its audience starts seeing its assortment and getting its prices. Deactivate stops it applying. The audience goes back to shop prices and everything the catalog holds is kept, so you can switch it on again later.
A catalog with no audience cannot be activated — there would be nobody to apply it to. The exception is a catalog set as a sales channel’s default, which reaches buyers through the channel rather than through an assignment.