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Every seller on your marketplace has a panel of their own. It is a separate sign-in from your admin dashboard, showing one seller their own products, orders and earnings, with no access to your dashboard and none to any other seller. Every seller uses it at least once, because the panel is where they accept their invitation and work through your onboarding checklist. In most circumstances that is not optional, though you can admit a seller before they have finished the checklist, which is covered in Sellers. What happens after approval varies. A seller whose whole business runs on your marketplace works in the panel every day, listing products and fulfilling orders from it. A seller already trading on their own platform, such as a Shopify store connected to your marketplace, may never open it again, because their products and orders flow between the two systems and they manage both from the dashboard they already use. For that seller the panel was the onboarding step and nothing more. Knowing what the panel holds is what lets you answer a seller who cannot find something, which is usually because the thing they are looking for belongs to your marketplace rather than to them.

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Home Screen

The seller panel home screen Home is where a seller lands after signing in. It opens with their business name and answers one question, which is where they stand with your marketplace. Three figures sit across the top:
  • Status - Their seller status, in the same words you see on their record. See Sellers.
  • Products - How many products they have listed, counting drafts and products still in review.
  • Team members - How many people can sign in and run the seller.
Below them, Selling states plainly whether their products are on sale or not yet. A seller who has not finished onboarding also gets a Finish setting up card above all of this, showing how much of your checklist is done, with a Continue setup button into it. That card disappears once the checklist is complete rather than sitting at full for good.
Selling reports the seller’s own standing rather than whether any shopper can actually buy from them. A seller reads that their products are on sale as soon as they are approved and not on holiday, even where none of their products has been listed on a sales channel. See Seller Products.
Home carries no sales figures, order counts or balance. Each of those lives on its own screen.

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What the Sidebar Holds

The sidebar is the whole panel. It is deliberately short compared to the admin dashboard. Earnings and Payouts are there because a seller needs to see their own money. Your dashboard has nothing like them for your own team, because the same question asked from your side covers every seller at once, which is what Sellers → Seller transfers and Sellers → Payouts answer.

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Setup

The Setup checklist in the seller panel Setup is your onboarding checklist as the seller sees it, with their progress at the top and each requirement as a row they expand to work on. Submit for review stays unavailable until everything you marked as required is done. This screen is the one part of the panel every seller has to use. See Onboarding.

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Products

A seller’s product form is the same one your team uses, with the parts that belong to your marketplace left out. There is no sales channel control, no categories, collections or tags, and no tax category. A seller cannot put a product on sale. They save it, submit it for review, and wait for your decision. See Seller Products.

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Orders

A fulfilled order in the seller panel, with the carrier and tracking number A seller sees only the orders that are theirs. Where one shopper buys from two sellers in a single checkout, each seller sees their own part of it and neither sees the other’s. The order screen carries what has to be shipped, the customer’s delivery address, and a summary showing what the order came to and the marketplace fee charged on it. The seller fulfills from here, entering a tracking number and choosing whether the customer is notified. Returns and claims are raised and handled on the same screen. See Marketplace Orders.

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Earnings

The Earnings screen in the seller panel Earnings is where a seller sees what their sales have made them. A balance card leads, carrying one position per currency, with Owed to you as the headline figure and three more beneath it:
  • Earned - Everything their sales have earned, net of anything refunded.
  • Paid out - How much of that has already reached them through a completed payout.
  • On its way - Earnings a payment provider has not confirmed yet, so a seller who has shipped does not read their own order as unpaid.
Below the balance sits every earning line by line, with the date, the order it came from, whether it was a sale or a refund, its status and its amount. The screen is read-only. An earning is written when an order is fulfilled and corrected by a refund when one is given, so there is nothing on it for a seller to change. The figures are the same ones you read under Sellers → Seller transfers. See Seller Transfers.
A seller never sees your commission rates. They see the fee charged on each of their own orders, which appears on the order itself, and the earning that fee was taken from.

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Payouts

The Payouts screen in the seller panel Payouts is the settlements themselves, rather than the sales behind them. Each row carries the date, the status, how many earnings it covers, the reference and the amount. The Reference is worth knowing about. Where you settle by bank transfer, it is the reference your team typed in when marking the payout as paid, which is what lets a seller match a payment against their own bank statement. This screen is read-only as well. Payouts are created on the schedule you set and completed by your team or by the payment provider, so there is nothing here for a seller to act on. See Payouts.

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Profile and Settings

Profile holds the public description, the logo and the cover photo shoppers see, along with the seller’s business details and tax registrations. Settings holds what the seller runs their own fulfillment with, which is their stock locations, delivery methods and package types, plus their published policies and their team. See Onboarding for what each of those is for. Team is where a seller invites colleagues by email. Everyone on a seller’s team has the same access, so a colleague brought in to help with packing can also change prices, read earnings and remove other members, including the person who invited them.
There are no roles within a seller team. Anyone a seller invites can do everything that seller can do.

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Further Reading