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Bringing a seller onto a marketplace is a process with a decision at the end of it, not a switch. You invite them, they work through a checklist you have defined, they ask to be reviewed, and you approve — or send them back.

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The lifecycle

Only an approved seller can sell.

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1. Invite a seller

Navigate to Sellers, click Add seller and name them. On their page, click Invite and enter the email of the person who will run the account. They receive a link; accepting it creates their sign-in and lands them in the seller panel, where the checklist is waiting.

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2. The checklist

What a seller must do before selling differs by marketplace — a hardware marketplace wants insurance documents, a craft marketplace wants a filled-in profile and one product. So the checklist is yours to define, under Settings → Seller requirements. Every store starts with seven, all required: Six more are available to add: a document upload for you to review, a seller confirmation they attest to, a manual check you perform, a seller policy they must publish, required custom fields they must fill in, and — for marketplaces that pay through a provider — a payout account they connect. For each one you choose:
  • Required or recommended. Required items must be done before you can approve the seller; recommended ones are shown but do not block.
  • Active — switch off to stop asking for it without deleting it.
  • Instructions — what the seller sees, and why you need it.
With no requirements at all, a seller can ask to be reviewed straight away.
Requirements are checked three ways, which is what lets one list cover very different demands: some are computed from the seller’s own data (a billing address exists, three products are listed), some are attested by the seller (accepting terms), and some are verified by you (a document, a manual check).

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3. Review and approve

When the seller finishes, they submit for review and move to Ready for review. Open their page:
  • The Onboarding card shows every requirement and its state. Documents they uploaded are there to open; anything you verify by hand is marked complete by you.
  • Approve makes them live. A required item still incomplete blocks this — approving anyway is a deliberate override, recorded as such.
  • Send back returns them to Onboarding with a reason they will see.
Your developers can turn on automatic approval, so a seller who completes every required item is approved the moment they submit.
  • Managing sellers — suspending, reinstating, and the rest of a seller’s page
  • Payouts — the payout account requirement, and what happens once they sell