Swiss performance shoes brand On Running uses Spree for its DTC online store
Running on clouds
SPREE SUCCESS STORY
On Running (or simply On) is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes.
The company was founded by former Swiss Ironman champion Olivier Bernhard and his two friends David Allemann and Caspar Coppetti. From the very beginning, the main purpose that guided them was to create high-performance gear using advanced technologies that assure the perfect running experience. One of their products – On Cloud – is the world’s lightest fully-cushioned shoe.
“Soft landings followed by explosive take-offs. Or, as we call it, running on clouds.”
Now On’s products are available in 8,000 retailers in 55 countries worldwide as well as fashion & shoe marketplaces such as Farfetch, Asos, and Zalando. The United States is the brand’s biggest single market, and according to market research firm NPD, On owns 6.6% of the performance running shoe category in the US.
In 2021, in collaboration with Roger Federer, On designed and released their first shoe created for tennis, and they also began preparing the unique project CYCLON – 100% recyclable running shoes, which will be available through subscription.
On-running.com website
On’s website has an elegant and minimalist design that surely resonates with the target group – people who buy premium sports products. The site navigation is simple and very convenient. You can view by type of activity, best sellers, new arrivals, etc. On the category page, we can filter products by common filters like size, price, and color but also some original ones like activity, cushioning, lacing, release date, and whether it’s waterproof or not. On the product page, we can find several beautiful photos from different angles, a size guide, user reviews, and recommendations of similar items that you may be interested in. The whole buying process is streamlined and provides the customer with the best possible experience.
Cool features on On’s website:
- Shop by Activity – for example, road running, trail running, hiking
- Shoe Finder – after choosing the right parameters (e.g., distance per run), the user is presented with one best choice for him/her
- Quick Add – on the category page, when a user hovers on a product image, all available colors appear together with a Quick Add button
- Complete Your Outfit – create a bundle by pairing your shoes with apparel from the same category (e.g., running)
- Refer a Friend
- Where to Buy – physical store finder
- Customizable Gift Cards
On Running and Spree Commerce
On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. For this purpose, it also needs an exquisite online presence and eCommerce performance. On Running chose Spree Commerce as the solution behind its DTC online store that offers premium products as well as premium user experience.
Tech Stack:
- Spree Commerce
- Ruby on Rails
- JavaScript
- Vue.js
- Cloudflare
Integrations:
- Hotjar
- Adyen
- Google Analytics
- Google Tag Manager
- Facebook Pixel
- Tik Tok Pixel
- Contentful
- Asana
- Strava
- Sailthru
- Friendbuy
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