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How MilanStyle.com got 45% conversion boost for 725k luxury & fashion products after migration to Spree Commerce 3.0

Style Goes beyond Fashion

SPREE SUCCESS STORY

MilanStyle.com was originally founded as an online shopping destination for men’s designer and luxury branded clothing and quickly gained traction. Its founder Mr. Edwards, now a recognized authority on classic style and luxury lifestyle, had a vision to expand into womenswear, improve overall customer experience and invest more heavily in marketing, however, had been limited by the old platform’s functionality and scalability.

Currently, MilanStyle.com features over a million luxury items from top boutiques all over the world and is probably the only large fashion marketplace in the world which allows users to search for thousands of items say in pink, khaki, floral designs or even transparent. The migration to Spree Commerce enabled the company to scale up its business and grow exponentially.

The Challenge

“We were pretty successful in our niche but hampered by currently being on WordPress. We needed to make the move to something far more advanced technologically to take our website and therefore our business to the next level. The scale we were working towards with the new website adding women’s fashion to augment our menswear offering was approximately 500-800k products. The old website could facilitate up to around 40k products due to tech bottlenecks. We needed an upgrade to a new tech stack and completely new architecture.” – Jonathan Edwards, MilanStyle CEO

The Search for a Remote Software Development Team

Having decided on the migration to Spree Commerce, the MilanStyle.com founder conducted a series of interviews with Spree specialists around the world but couldn’t reach a deal for many reasons ranging from unclear architecture vision to very imprecise budget estimates.

Finally, he found good chemistry and culture fit with Poland-based software house Spark Solutions, who specialize in ecommerce projects.

It took only a few emails and conference calls to discuss old site bottlenecks affecting the business growth being limited by product count capacity, slow page load speed, unreliable and slow product XML data feed imports, and lack of custom features.

Milan Style Spree Commerce Success Story

The Process & the Solution

With the launch of MilanStyle.com MVP, its fashion marketplace business was taken to the next level in all respects – 10 times the scale of the old website measured by product count, great scalability and site speed, user and business owner requested features, improved user experience including RWD which is quite important given that 47% of the site’s traffic comes from mobile devices.

New MilanStyle.com features after migration to Spree Commerce

Tech Stack

Integrations:

Conclusions:

SPREE SUCCESS STORY

Business perspective conclusions:

MVP pre-launch stage conclusions:

Post-launch stage conclusions:

Vendo lets you launch within a few weeks a fully featured multi vendor fashion marketplace with an unlimited number of SKUs from as many vendors as you can effectively onboard. Start selling quickly, test the market with your product catalog and category tree, get some feedback, adjust your platform accordingly and scale up when needed.

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