13k

FORM uses Spree Commerce for its prestige hair care brand designed for all hair types

A hair-care line designed to meet the specific needs of all hair textures

SPREE SUCCESS STORY

FORM is a beauty brand belonging to Walker and Company, a firm that is reinventing the way consumers of color learn about, purchase and enjoy health and beauty products. The company’s focus is on the $50 billion personal care segment, where traditional manufacturers and retailers are neither building brands nor merchandising experiences which cater to the uniquely differentiated needs of black, latino and asian consumers – three of America’s fastest growing and most culturally influential demographic groups. In 2018 Walker and Company was acquired by the multinational consumer goods corporation Procter & Gamble.

“Since the company’s inception, we’ve been working to bring this collection to life as part of our commitment to making health and beauty simple for people of color. We understand the huge opportunity in this vastly underserved market and have a proven track record of bringing health and beauty products to market that both fill a void, and more importantly, work.” – Tristan Walker, CEO of Walker & Company Brands 

Building the world’s most consumer-centric health & beauty products company

FORM takes out the guesswork for consumers with coily & curly hair who wear their hair in natural, protective & straight styles. The collection, available now, consists of 10 products, ranging from $22 to $32 — all of which address the hair needs of women of color. 

Here’s how it works: First, you take a FORM consultation and answer a bunch of questions about your hair. Then the brand hooks you up with a personalized FORM regimen with a list of product recommendations that fit the needs of your exact hair type. If you want to take the process a step further for a more exact customization, you can also participate in the company’s Hair Microscope Analysis Process, coming soon to the website, which requires you to send in a sample of your strands for lab testing. From there, the FORM team will send you in-depth results of the exact regimen that’ll be even more tailored to your specific curl type.

The brand also offers a variety of ready looks (Signature Styles) that can be easily achieved using FORM’s products. Just choose a certain hairstyle and you will get a recipe for it togther with a video manual presented by a stylist, pro tips and a selection of products, you will need that you can add to the cart with just one click.

Form and Spree Commerce Success Story

FORM and Spree Commerce

FORM’s website is built with Spree Commerce, a flexible and scalable open-source e-commerce software. Spree enables you to build beautiful online stores that are fast loading, user friendly and what’s most important – you have total control over them. On formbeauty.com you will find some really cool features like customized Gift Cards, product reviews and featured testimonials from Twitter. The company also offers a subscription service with shipment every month or 2 months (the user just needs to select the Auto Ship option at the checkout) while the integration with Affirm allows the customers to pay with 3 interest-free payments.

Tech Stack:

Integrations: 

Conclusions:

SPREE SUCCESS STORY

FORM wants to completely reinvent the way its community learns about, purchases and enjoys health and beauty products. The brand does this by developing, designing and testing products and services specifically tailored to its community’s needs and delivering on the promise of great customer service and simple shopping experience. The company’s website, built with Spree Commerce, is simply beautiful and offers several features that contribute to great User Experience and boost “brand love”. 

3form B2B product sample ordering enabled with a Spree Commerce cart and checkout with an ERP integration

3form website was a B2B product catalog with a contact form. Then 3form decided to use Spree to embedded a cart and checkout experience to streamline product sample ordering. Spree Commerce was integrated with an ERP to sync the product catalog and allow all 3form customers to use their existing user accounts. The project was delivered within 12 weeks by team augmentation of the 3form in-house dev team.

Read story

Name of Love uses Spree for its website that allows brides and bridesmaids to create and participate in online showrooms

Name of Love is an online retailer specializing in dresses for weddings and special occasions. It aims to create a more curated experience for fashion-forward bridesmaids who don’t want to spend a ton. And they do it extremely well with a beautiful website built with Spree Commerce that allows brides and bridesmaids to create and participate in online showrooms.

Read story

Gasido uses Spree for its online B2B marketplace for industrial gases

Gas providers can list their offers at the website and Gasido takes over the marketing and makes the offers of the offerers on the Internet findable. Customers can find offers that are relevant to them through different filters and can process the purchase simply and quickly. The suppliers receive the orders via the Gasido B2B marketplace and take over the delivery or the transfer process.

Read story

DieHard – America’s most innovative automotive battery brand uses Spree Commerce for its online store

DieHard’s website is built with Spree Commerce, a flexible and scalable open-source e-commerce software. Spree enables you to build beautiful online stores that are fast loading, user friendly and what’s most important – you have total control over them. On diehard.com you will find some really cool features like a sticky photo gallery on the product page, DieHard battery selector that helps determine which battery will best fit your car as well as a “Find locally” option that enables you to find the specific item in the local hardware store.

Read story

Spree Commerce powers Violet Grey’s Hollywood-chic marketplace with a highly curated selection of beauty products

Violet Grey is known as the go-to source for everything beauty. The brand’s Hollywood-chic ecommerce platform combines perusing through a magazine and online shopping with an amazing user experience. The company’s online marketplace, built with Spree Commerce, offers a highly curated selection of the best luxury beauty products including makeup, skin care, hair care and nails. 

Read story

Packhelp uses Spree for its B2B web-to-print Ecommerce platform

Packhelp chose Spree for its web-to-print Ecommerce platform because they new that in order to build a successful startup they shouldn’t try to reinvent the wheel but use the existing technology and go to market as fast as possible. It turned out very well even though their business is far from a simple online store as it features a 3d package customizing tool.

Read story

Farmdrop launches a peer to peer grocery marketplace with Spree Commerce

Ben Pugh founded Farmdrop in 2014 when he spotted an opportunity to simplify the food supply chain using technology. The company, which provides a peer to peer grocery marketplace uses Spree as the E-commerce solution to connect farmers, growers and producers directly with local customers. By cutting out the middleman, Farmdrop pays producers 75 per cent of the final retail price.

Read story

Maisonette has revolutionized the children’s wear industry by creating a one-stop shopping solution for busy parents

Maisonette aims to be an authority in the children’s market as a shopping destination and an editorial destination with interviews and photo shoots. It is also a stylish solution to one-stop-shopping that stocks hundreds of brands, from cult and international houses to little-known labels. Maisonette uses Spree Commerce for its children’s wear multi-vendor marketplace that integrates with inventory management systems of over 170 vendors. 

Read story

FCP Euro experienced 50% traffic growth after migrating to Spree

FCP Euro chose Spree when they needed to take their online store to the next level. They were looking for a flexible solution that would enable customization and further integrations. Their choice proved to be a good one since in the first year after redesigning their website they experienced a 50% traffic growth and managed to convert to 95% online sales.

Read story

Swiss performance shoes brand On Running uses Spree for its DTC online store

On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. For this purpose, it also needs an exquisite online presence and eCommerce performance. On Running chose Spree Commerce as the solution behind its DTC online store that offers premium products as well as premium user experience. 

Read story

ChefSteps uses Spree Commerce for its content-rich ecommerce platform dedicated to smart cooking

ChefSteps is a smart kitchen product company building tools to help people cook more, have more fun cooking, and get incredible results, every time. ChefSteps’s website is not only beautifully designed and rich in content but also boasts some amazing features like a digital scaling tool or egg cooking calculator. It was built with Spree Commerce, a fully-featured and market-proven open-source ecommerce platform that allows for complex customizations.

Read story

Blue Bottle Coffee used Spree to turn one coffee shop into a $700 million e-commerce business

Blue Bottle has developed a cult following for their beautiful cafes and exquisite coffee. But their website didn’t represent the brand well, and web sales made up only 10% of their revenue. After evaluating several options, they decided to go with Spree Commerce open source solution that together with introducing a coffee subscription service gave them a way to scale their business more effectively and translate their chic coffee shop ideas into a wildly successful online brand.

Read story

Urban Ladder chose Spree to introduce world class tech innovations that massively simplify furniture shopping

Urban Ladder is a design-led, omnichannel brand that offers furniture and home decor. With over 5000 designs across 35 categories such as living, dining, bedroom, study, etc. After securing $77 million funding, a decision was made to invest heavily in technology, as it was believed to be a key driver in Urban Ladder’s growth. Spree proved to be the right choice thanks to its flexibility, scalability, and reliability.

Read story

Alabama Chanin – an artisan and sustainable fashion brand uses open source e-commerce solution

Alabama Chanin is a lifestyle brand of well-designed and thoughtfully made goods for the person and the home. It celebrates and preserves unique traditions and crafting techniques, with a strong commitment to community through Made in the USA, local production. The company is rooted in the tenets of the Slow Design movement: good, clean, fair—which encourages designers, artists, and consumers to create and utilize thoughtful products in a socially and environmentally responsible way.

Read story

Everlane builds an honest $100M+ fashion manufacturing business with Spree powered eCommerce platform

Everlane re-defines the fashion supply chain, sharing the true costs and factory details behind their products. The brand is engaging and memorable. It stands out in the fashion industry thanks to its ethic and transparent attitude. Its online store reflects perfectly those qualities with the simple but elegant design and user friendly navigation. Spree Commerce with its flexibility and scalability proved to be a perfect match for yet another successful eCommerce startup!

Read story

Away uses Spree Commerce for its $1.4B smart luggage brand

Away is an e-commerce luggage startup founded by two former Warby Parker executives that aims to be the ultimate carry-on for travelers. The premium travel brand introduced its streamlined, tech-infused, carry-on luggage, selling directly to consumers to keep prices down. The vast majority (90%) of its sales takes place on Away’s sleek and user friendly website built with Spree Commerce, a flexible and scalable market proven e-commerce solution.

Read story

Hundred, a subscription service for personalized vitamin mixes powered by Spree Commerce raised $8M to expand to the US market

Hundred’s mission is to “shine a light and bring clarity to the murky vitamin space” by taking a holistic approach to analyzing your supplement requirements. From the unique subscription-based model, to the ongoing support from a Nutrition Expert to the affordable cost, the company is working to deliver customers the best possible user experience in as many ways as possible. This includes the brand’s beautiful and user friendly e-commerce platform, built with Spree Commerce.

Read story

Let's use Spree to build exactly what your business needs

facebook