Spree powers a European multi-country web-to-print platform
Delivering printing services for 150 years
SPREE SUCCESS STORY
OK-Print is a web-to-print service based in Portugal and part of a company that has been in existence for almost 150 years. It is both a B2B and B2C business that operates in three European countries; Portugal, France, and Spain. It has an extensive in-house production capacity and an eCommerce platform for facilitating orders from individual consumers and corporate clients.
OK-Print is a multi-language website available in four languages; Portuguese, French, Spanish, and English. Users can order web-to-print services, including personalized printing of posters, leaflets, and other promotional materials. They can choose between two delivery options – home delivery or at pickup points in Portugal, Spain, or France.
To make an order, users need to specify their nationality and whether they wish to make purchases as a company or as a private person. This is essential in order to determine whether or not VAT is applicable, and based on that, the final price will be calculated with or without the value-added tax.
On the Product Listing Page, items can be filtered by category and the market segment that the buyer represents (e.g., marketing agency, travel company, restaurant, etc.). On Product Pages, users can choose the size, orientation, material, and other product-specific parameters and upload a file with their graphic design.
The whole process of ordering printing services on the OK-Print platform is easy, and the customer experience is great. Additional materials are available for download that help in this process, such as detailed instructions and templates that make it easier for the buyer to optimize their graphic design for printing purposes.
OK-Print and Spree Commerce
OK-Print is both a B2B and B2C business that operates internationally. However, creating an eCommerce platform that serves both consumers and corporate clients is definitely a challenge. OK-Print used Spree Commerce for this purpose, a market-proven flexible and scalable solution equipped with built-in features for international businesses (multi-language and multi-currency).
- Spree Commerce
- Ruby on Rails