What’s happening with Shopify is a health indicator of the entire independent DTC retail industry. And Shopify stock dropped 52% in the past 6 months. Long story short: hard times ahead. Google is about to introduce similar privacy changes to Apple’s which killed Facebook ads as a cheap source of traffic. The times of independent DTC brands might be coming to a painful end. There has never been a better time to launch or join a multi-vendor marketplace than now. Vendo is an all-in-one platform that allows you to onboard Shopify brands to your marketplace, as vendors, easily. Or to convert a Shopify store into a marketplace.