• New England Patriots use Spree for their fan merchandise online store

One of the hottest NFL teams is using Spree for their fan merchandise online store

The New England Patriots



The New England Patriots are a professional American football team based in the Greater Boston area. The Patriots compete in the National Football League (NFL) as a member club of the league’s American Football Conference (AFC) East division. The team plays its home games at Gillette Stadium in the town of Foxborough, Massachusetts, which is located 28 miles (45 km) southwest of Boston.


Founded in 1959 as the Boston Patriots, they have become one of the most successful teams in NFL history, claiming 16 AFC East titles as part of 18 consecutive winning seasons since 2001. The franchise has since set numerous notable records, including most wins in a ten-year period (126, in 2003–2012), an undefeated 16-game regular season in 2007, the longest winning streak consisting of regular season and playoff games in NFL history (a 21-game streak from October 2003 to October 2004), and the most consecutive division titles won by a team in NFL history (ten straight division titles from 2009 to 2018). The Patriots own the record for  most Super Bowl appearances overall (eleven) and they are tied with the Pittsburgh Steelers for the most Super Bowl wins (six).


The team’s history is displayed in The Patriots Hall of Fame, a museum that includes historical wins and losses, the uniforms of famous players such as John Hannah, Mike Haynes, and Ben Coates, as well as Super Bowl trophies. On the first floor is the official Patriots Pro Shop, a large store selling various apparel and memorabilia themed to the New England Patriots. The same commidities can be found in the team’s fan merchandise online store built with Spree Commerce.

A fan merchandise online store just as hot


The New England Patriots’ ProShop is the official fan merchandise online store of the team with the widest selection of New England Patriots merchandise including Patriots gear, apparel, and memorabilia.


The website is clean, well-designed and easy to browse thanks to clear product categories. Apart from a good User Experience, the store brags some cool features like:

  • a wishlist
  • shoppable gift guides
  • recently viewed
  • customers also bought

But the coolest of all is the customized jersey builder, where you can put your name and favourite number on a Patriots jersey before adding it to the cart.

new england patriots fan merchandise online store built with spree commerce

The Patriots’ ProShop and Spree


The New England Patriots’ ProShop, the team’s fan merchandise E-commerce is built with Spree Commerce, a flexible and scalable open-source e-commerce software. Spree enables you to build beautiful online stores that are fast loading, user friendly and what’s most important – you have total control over them.


Tech Stack:

  • Spree Commerce
  • Ruby on Rails
  • Erlang
  • JavaScript



new england patriots fan merchandise online store built with spree commerce
new england patriots fan merchandise online store built with spree commerce




The New England Patriots are one of the most successful NFL teams. Their fans can buy Patriots apparel and other merchadise from the offcial ProShop located both at the Gillette Stadium and on the team’s website. The Patriots’ fan merchandise online store is built with Spree Commerce, a market proven and fully featured e-commerce platform.

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