Tag Archives: SEO

fully responsive mobile first mobile friendly Ecommerce

Google switches to mobile first indexing in 2020

Google announced that it will be switching to mobile-first indexing for all websites starting September 2020. “It’s great to see how the web has evolved from desktop to mobile” the announcement reads. Google now officially rewards not only good content and page load speed but also mobile-first responsive web design. Spree Commerce 4.1 delivers all three for E-Commerce projects.

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ecommerce brand's SEO

How to increase your brand’s SEO

SEO has been something of a buzzword lately. But what is it? SEO stands for Search Engine Optimization, and is described by Wikipedia as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.”

What that means for a business owner is, whatever search terms that resonate in your industry, you want to be at or near the top of the listings that appear whenever people put that term or phrase into Google. The more people that see your site, the more people will shop on it, and the more shoppers you have, the more sales you’ll get.

Follow these tips to maximize your SEO to see your webstore’s traffic spike, and the sales roll in.

Identify Keywords and Phrases

You need to figure out what key terms and phrases you want to trigger your appearance in a search. For example, if you’re a high-end shoe retailer, then you’d probably want to have an appearance when customers search for “High-end shoes.”

Maybe you’re not ready to take on Nordstrom’s or Barney’s (the first and second results to appear on Google when you enter that phrase) and you still do a high volume of sales inside your physical store. In that case, your location can help you drive customers to online and offline sales, such as “High-end shoes in Pennsylvania” or more specifically, “High-end Shoes in Philadelphia, PA.”

Content-Driven Traffic

Whatever you determine to be key terms and phrases, maximize their use through fresh and engaging information on your web store. Running a blog is a great way to keep new content on your site. One thing you don’t want to do is force these keywords into the content. It has to seem natural, as it will turn off readers/shoppers, and will be recognized as a forced attempt at maximizing SEO by the search engines.

The more fresh content you have, the more traffic will come to your site. And, again, the more traffic you have is the more opportunities you have for sales.

Share on Social Media

Whatever new content you have, be sure to share it on any and all social accounts that you have associated with your store. These are just more channels for you to attract traffic. Sharing on Google plus, specifically, will directly help your ranking on Google’s search listings.

Blogs, news about your company, and new/featured products are the kinds of things that you want to share with your community. Social media is having more and more of an impact on e-commerce, so start sharing now.

ecommerce product description guidelines

Ecommerce product description best practices

You can have the best products in the world, but if you can’t communicate that quality effectively, how are customers going to know? And, more importantly, how will they feel comfortable clicking that “buy” button? Here are some tips and advice that will help you seal the deal.

Show Don’t (Only) Tell

We’re not here to tell you NOT to tell the story behind the product (in fact, look at the next point) but don’t ONLY tell. Include multiple high-quality images of your product. Show different angles, viewpoints and elements of your goods.

Remember, you’re selling online. Your customers don’t have the option to hold and feel and get comfortable with the item they’re about to buy. So do your best to recreate that in-store feeling by providing big, beautiful images of your goods. Provide 360 degrees worth of angles or, even better, make it a gif.

Tell The Story Behind the Product

Your business has a story, and so does your product. Tell it. For inspiration, check out Huckberry’s blog, the Journal. There is a reason why the men’s outdoor goods retailer Huckberry,  is described as “equal parts store, magazine, and inspiration”,

You don’t necessarily need to include such in-depth descriptions on every product, (you don’t want to get too wordy) but new and/or featured products deserve extra attention and are worthy of a story behind their production.

Emphasize Uniqueness

Your competitors are going to have similar products, but there’s something about your inventory that makes you different. Whatever it is—the design, the manufacturing process, the price—make sure you emphasize this in your descriptions. If your customers don’t know why your products are better/different, what’s to stop them from going to the competitor next time?

Include an Obvious Call to Action

You’ve got the customer interested. They’ve looked at the product images, read the story behind the product, and really like what they’ve seen thus far. Now it’s just a matter of sealing the deal. You can push the customers over the edge by simply providing a “Buy Now” or “Add to Cart” button within the page that features your product description. If they’ve made it this far, they’re already interested. Turn the opportunity into a sale with a strong call to action.

Allow Customers to Easily Share their Experience

If your customers have a positive experience shopping with you, they’ll be willing to share your product with their friends and family. Now they won’t write a blog about it, but if you provide simple buttons to like, tweet, pin and/or share, it will open their friends’ and followers’ eyes to your brand.

Word of mouth has always been a great sales/marketing tactic. Social media has given the opportunity to spread the message faster and to a wider audience than ever before. Take advantage of it!

The Bottom Line

You’re going to have competitors; it’s unavoidable no matter the industry. But you can set yourself apart with unique and effective product descriptions. Making that sale is the first step to turning a customer into a “brand ambassador.” Once they see why you’re the best option for them, they’ll keep coming back—and sharing with their friends.