SEO has been something of a buzzword lately. But what is it? SEO stands for Search Engine Optimization, and is described by Wikipedia as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.”
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What that means for a business owner is, whatever search terms resonate in your industry, you want to be at or near the top of the listings that appear whenever people put that term or phrase into Google. The more people that see your site, the more people will shop on it, and the more shoppers you have, the more sales you’ll get.
Follow these tips to maximize your SEO to see your webstore’s traffic spike, and the sales roll in.
Identify Keywords and Phrases
You need to figure out what key terms and phrases you want to trigger your appearance in a search. For example, if you’re a high-end shoe retailer, then you’d probably want to have an appearance when customers search for “High-end shoes.”
Maybe you’re not ready to take on Nordstrom’s or Barney’s (the first and second results to appear on Google when you enter that phrase) and you still do a high volume of sales inside your physical store. In that case, your location can help you drive customers to online and offline sales, such as “High-end shoes in Pennsylvania” or more specifically, “High-end Shoes in Philadelphia, PA.”
Content-Driven Traffic
Whatever you determine to be key terms and phrases, maximize their use through fresh and engaging information on your web store. Running a blog is a great way to keep new content on your site. One thing you don’t want to do is force these keywords into the content. It has to seem natural, as it will turn off readers/shoppers, and will be recognized as a forced attempt at maximizing SEO by the search engines.
The more fresh content you have, the more traffic will come to your site. And, again, the more traffic you have is the more opportunities you have for sales.
Share on Social Media
Whatever new content you have, be sure to share it on any and all social accounts that you have associated with your store. These are just more channels for you to attract traffic. Sharing on Google plus, specifically, will directly help your ranking on Google’s search listings.
Blogs, news about your company, and new/featured products are the kinds of things that you want to share with your community. Social media is having more and more of an impact on e-commerce, so start sharing now.
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