Spree Commerce Integration with ChatGPT Instant Checkout: Buy Directly through ChatGPT

ChatGPT Instant Checkout now allows your customers to buy directly through ChatGPT so your business can get discovered organically for free, convert chats into checkouts (for a small fee), and maintain full ownership of the customer relationship. This is a turning point and a must-have for any eCommerce business – just as SEO with Google. And now, this powerful sales channel is available to you with Spree Commerce Enterprise Edition.

Why Sell Through ChatGPT?

Every day, millions of people use ChatGPT to explore what to buy – whether it’s the best hiking boots, eco-friendly skincare, or gifts under $100. With Instant Checkout, they can now make those purchases seamlessly within the chat itself.

This new shopping experience is powered by the Agentic Commerce Protocol (ACP) – an open standard developed by OpenAI and Stripe – designed to make commerce more conversational, convenient, and direct. For merchants, it’s a low-friction way to reach intent-rich shoppers in real time and turn conversations into conversions.

How Selling Through ChatGPT Works

Selling through ChatGPT is simple, smart, and secure. Here’s how the experience unfolds for both merchants and shoppers:

Discovery: A ChatGPT user asks for a recommendation, like “best wireless headphones under $150.” ChatGPT suggests relevant products—including yours—based on relevance, not paid placement.
Selection: Shoppers can view images, descriptions, prices, and reviews all within the conversation.
Purchase: If your store supports Instant Checkout, users can buy directly from the chat via a streamlined, secure checkout powered by Stripe.
Fulfillment: You fulfill the order like any other and continue to own the customer relationship, including post-purchase interactions like support and returns.

Want a deeper dive? Read:

ChatGPT shopping explainer
Learn how to leverage ChatGPT Instant Checkout with Spree Commerce as a business
ChatGPT Buyer Experience explainer
OpenAI’s official overview of Instant Checkout and their merchant onboarding guide.

What ChatGPT Can Do for Your eCommerce Business

Selling through ChatGPT opens the door to new customers, increased conversions, and long-term loyalty. Here’s how it can power up your eCommerce operations:

🛒 Convert Chats into Sales

Instant Checkout is already available to ChatGPT Pro, Plus, and even logged-in Free users in the U.S. That means millions of high-intent buyers can complete purchases from your Spree store directly within ChatGPT.

🔍 Get Discovered Organically

When users search for products conversationally, ChatGPT recommends those that match best. Your product feed can appear in those suggestions—without ads, bidding, or ranking manipulation.

🤝 Own the Customer Relationship

ChatGPT helps facilitate the purchase, but the customer is yours. You control fulfillment, post-purchase support, returns, and follow-up marketing. It’s free to be discovered, and you only pay a small fee if a sale is made—and that’s refunded in the case of a return.

A New Way to Shop: Natural, Fast, and Frictionless

With ChatGPT acting as a personal shopper, the buying experience becomes more intuitive than ever:

Natural Search, Real Results: Shoppers describe what they want – “a minimalist backpack for under $100” – and ChatGPT finds the best fit based on product relevance alone.
Side-by-Side Comparisons: Customers can compare multiple options from different brands in one conversation, just like they would with a friend.
Secure, Seamless Payments: Purchases are completed via Stripe for peace of mind, speed, and security.
Full Ownership, Post-Purchase: You manage the fulfillment and build lasting customer relationships.

This is the future of commerce – conversational, contextual, and customer-centric.

Start Selling Through ChatGPT with Spree Commerce Enterprise Edition

Ready to plug in? Read our documentation:

ChatGPT shopping business model
Learn how to leverage ChatGPT Instant Checkout with Spree Commerce as a business
ChatGPT Buyer Experience explainer

With Spree Commerce Enterprise Edition, you have everything you need to enable this modern shopping experience:

Full support for ChatGPT Instant Checkout integration
Scalable product feeds optimized for AI-powered shopping
Full eCommerce customizability, performance, and support tailored to your brand
Enterprise-grade security, compliance, control and ownership

Start turning conversations into conversions today. Spree Commerce + ChatGPT Instant Checkout is your gateway to the next generation of online shopping.