Conversational Discovery
ChatGPT acts as a product discovery engine powered by natural language. Shoppers simply describe what they’re looking for - no filters, dropdowns, or long search result pages:- Intent-Driven Search - Users can phrase queries like “best vegan skincare under $50” or “eco-friendly baby gifts” and receive product results tailored to their needs, not based on ads or bidding.
- Side-by-Side Recommendations - Multiple products from different brands may appear, giving users a comparison experience similar to asking a trusted friend.
- No Ads, No Distractions - Discovery is based on relevance and product data, not promotions or rankings.
Seamless Product Evaluation
Once a product is recommended, users can interact with it directly inside ChatGPT:- Inline Previews - View product images, titles, prices, and short descriptions without clicking away.
- Full Product Details on Demand - Users can ask follow-up questions (e.g. “Is this waterproof?” or “Does it come in black?”) and ChatGPT pulls this information from the product feed automatically.
- Personalized Assistance - The agent can recommend other items based on previous questions or refine suggestions based on user preferences.
Instant Checkout with Stripe
When a user is ready to buy, they can complete the purchase instantly inside the chat interface:- Frictionless Checkout - Stripe’s built-in payment flow allows logged-in ChatGPT users to complete checkout in a few taps using their saved payment and shipping info.
- No Account Required - There’s no need to create a new customer account. Checkout is handled natively in ChatGPT and passed securely to your store.
- Full Transparency - Users see product details, taxes, and shipping fees clearly before placing the order.
Secure, Verified Transactions
- Powered by Stripe - Payments are processed securely through Stripe with PCI compliance, fraud protection, and full support for refunds.
- Trusted AI Infrastructure - Orders are passed directly to your Spree backend via the Agentic Commerce Protocol (ACP), which ensures order integrity and proper attribution.
Post-Purchase Ownership
- Merchants Own the Relationship - After checkout, the customer is directed to the merchant’s fulfillment, email, and support systems, allowing you to manage returns, refunds, and follow-up communications as you normally would.
- Customer Receives Standard Emails - Order confirmation, shipping updates, and transactional emails come directly from your store, preserving brand continuity.
- Repeat Purchases Made Easy - Customers who bought through ChatGPT once can easily return and buy again using conversational prompts and saved preferences.
Benefits for Shoppers
- Smarter Shopping - ChatGPT answers follow-up questions, gives comparisons, and makes product research feel natural and intuitive.
- Faster Decision-Making - Shoppers go from search to purchase in minutes, without multiple tabs, forms, or decision fatigue.
- Safe & Seamless Checkout - No pop-ups or redirects. Just one smooth, secure flow powered by Stripe and owned by you.
- Personalization at Scale - ChatGPT tailors suggestions in real-time based on the shopper’s needs across categories, price points, or styles.
The Result
ChatGPT makes buying feel more like asking for advice. By integrating with ChatGPT Instant Checkout, Spree merchants give customers a fast, helpful, and trustworthy way to discover and buy, while maintaining full control over the order lifecycle and customer relationship.Get Started
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