Spree Commerce Enterprise enables businesses to build scalable, white-label SaaS ecommerce platforms where merchants (tenants) can independently launch, configure, and manage their online stores. This model empowers SaaS providers to deliver a turnkey ecommerce experience for their clients, offering full autonomy over store operations while maintaining a centralized backend for platform oversight, billing, and scaling. Whether targeting niche industries or building a large-scale commerce platform, Spree’s flexible architecture supports a variety of subscription models, integration options, and tenant use cases.

​
What is a White-Label SaaS Commerce Platform?

A white-label SaaS commerce platform allows a provider to offer ecommerce as a service, enabling merchants to set up and operate their stores independently. The SaaS provider supplies the infrastructure, technical support, and feature set while tenants manage their day-to-day operations. This model is ideal for:
  • Agencies and software providers offering ecommerce as part of a broader SaaS suite.
  • Niche SaaS commerce solutions targeting specific industries or verticals.
  • Startups seeking to launch Shopify-style platforms with tailored feature sets and pricing models.

​
Why Choose a White-Label SaaS Model?

Tenant Autonomy at Scale
  • Merchants have complete control over products, branding, payments, and integrations.
  • Self-service onboarding allows tenants to sign up and launch stores with minimal friction.
Subscription Flexibility
  • Create tiered plans (e.g., Basic, Pro, Enterprise) with variable usage limits and feature access.
  • Monetize via flat monthly fees, revenue-sharing, or hybrid models.
Platform Growth & Scalability
  • Spree’s architecture enables rapid onboarding of thousands of stores.
  • Centralized monitoring and management tools for the SaaS provider ensure smooth scaling.

​
Common White-Label SaaS Scenarios

Niche SaaS eCommerce Platforms Focus on a specific industry (e.g., wellness, food delivery, B2B marketplaces) with tailored features and prebuilt integrations. Regional SaaS Platforms Enable merchants in specific geographies to set up localized stores with region-specific payment providers and compliance.

​
White-Label SaaS Capabilities with Spree

​
Super Admin Capabilities

  • Tenant Onboarding – Self-service signup with automated provisioning and setup wizards.
  • Subscription Plans – Define usage-based plans (e.g., number of products, orders, bandwidth) with optional revenue-sharing.
  • Billing & Payments – Integrate with payment processors like Stripe or Paddle for tenant billing and invoicing.
  • Tenant Oversight – Monitor tenant usage, store health, and KPIs from a centralized dashboard.
  • User Impersonation – Access tenant dashboards for support without needing dedicated credentials.
  • Plan Management – Enable feature toggles and tiered permissions based on subscription level.

​
Tenant Capabilities

  • Full Store Autonomy – Merchants manage products, customers, orders, shipping, and fulfillment without restrictions.
  • Integrations Marketplace – Tenants can choose and configure payment providers, shipping carriers, marketing tools, etc.
  • Branding Control – Full access to theme customization, domain management, and storefront branding.
  • Analytics & Reports – Monitor performance with built-in dashboards or connect external analytics tools.
  • APIs – Use API keys for custom frontend experiences or integrations with third-party systems.

​
Customer Experience

  • Merchants create unique shopping experiences per tenant store.
  • End customers interact directly with merchant storefronts without SaaS branding.

​
Ownership, Autonomy, and Scalability

Spree enables SaaS providers to focus on scaling their business while delivering full independence to tenants:
  • Self-host or deploy to any cloud provider for global reach.
  • Scale infrastructure horizontally to support thousands of merchants.
  • Maintain full control over the codebase and feature roadmap for competitive differentiation.

Book a Demo

Schedule a demo to explore the platform and get your questions answered

Ask for Pricing

See Enterprise pricing for your use case

​
Further Reading