🎨 Spree Open-source eCommerce: Mobile-First Storefront Themes with Drag & Drop Customization
Your storefront is the face of your brand — and in 2025, it needs to look stunning on mobile, load fast, and give you the freedom to adapt quickly to campaigns, seasons, and customer expectations.
Spree 5 brings that power to life with a new mobile-first storefront, complete with a theme manager and drag & drop page editor. You can now design and update your storefront in minutes — no developers, no custom code, no compromise.
It’s another leap forward in making open-source eCommerce not just flexible, but delightfully usable for modern teams.
Why This Is a Game-Changer
Historically, open-source eCommerce platforms have offered total control — but at the cost of usability. Updating your storefront layout meant writing code. Want to run a seasonal campaign or refresh your homepage? Time to call a developer.
With Spree 5, that changes.
Now, merchants, marketers, and designers can:
- Swap storefront themes with one click
- Launch campaign landing pages without engineering help
- Customize storefront layouts using a drag & drop interface
- Maintain brand consistency across stores and screens
This unlocks true agility for omnichannel brands, without giving up the control and extensibility Spree is known for.
How It Works
🖼️ Theme Manager
- Create, clone, and edit themes for different use cases
- Preview changes before publishing
- Maintain separate themes for each store, brand, or campaign
- Apply themes instantly with no downtime
📱 Mobile-first Foundation
- Designed for performance and responsiveness out of the box
- Built-in image optimization and lazy loading
- Fast load times on all devices = higher conversions
🧩 No-Code Page Editor
- Rearrange content sections on any page — homepage, PDPs, landing pages
- Insert product collections, text blocks, hero banners, blogs, or T&Cs
- Use pre-built content blocks or upload custom images
- All changes happen in a visual editor right from the Spree dashboard
You can go from idea to published page in minutes, not days.
Real-World Examples
- 🛍️ Launch a Valentine’s Day collection page by cloning your default theme and editing banner + product layout
- 🌎 Run localized themes per country store, adjusting copy and featured content per market
- 🧪 A/B test different homepage layouts during high-traffic campaigns
- 📖 Add a blog post or T&C update using the visual builder, without dev involvement
It’s exactly the kind of modern flexibility merchants expect — and now it’s available in a free, open-source eCommerce platform.
Why Spree Commerce?
Spree Commerce is a fully open-source eCommerce platform trusted by thousands of developers and merchants around the world. Built with modern Ruby on Rails and React, Spree offers full control over your storefronts, backend logic, and integrations — no black boxes, no vendor lock-in.
With Spree, you can:
- Build exactly the experience you want, not just what’s offered out of the box
- Customize anything — checkout flows, product logic, admin tools, and storefront themes
- Integrate with any service or API, from payments to fulfillment to marketing
- Launch fast, iterate quickly, and scale on your own terms
Whether you’re running a DTC brand, a B2B marketplace, or a multi-store empire, Spree gives you the freedom to innovate without limits.
🛠️ Open source. Developer-friendly. Fully customizable.
