Skip to main content
These settings decide where customers shop and what stands between them and a finished order: whether they must sign in, whether they can buy as a guest, and what an address form asks for. To configure them, navigate to Settings → Storefront & checkout, under the Store group.

Storefront

Where your storefront lives and who can see it before signing in. This is the difference between an open retail shop and a trade store where prices are only shown to approved customers.
  • Storefront URL - The address customers shop at. Emails and the dashboard link to it. Click Connect, or Change once one is set, to open the connect panel: it saves the URL and allows your storefront to call the Store API from that address.
  • Storefront access - The store-wide default for anonymous visitors:
    • Public - Anyone can browse and see prices.
    • Prices hidden - Visitors must sign in to see prices. Guests must sign in to check out.
    • Login required - Visitors must sign in to browse at all.
Storefront access and guest checkout are defaults that a sales channel can override. If you change one here and a storefront does not behave as expected, check that channel’s own settings rather than changing this again.
The two restricted options do different things, and the difference matters:
  • Prices hidden is how most wholesale and trade stores work. A visitor can browse the range and see what you sell, but not what it costs, until you have approved their account.
  • Login required goes further and closes the catalogue as well. A visitor sees nothing at all until they sign in, so choose it only when the range itself is confidential.

Checkout

How checkout behaves for every order.
  • Guest checkout - Whether shoppers can check out without creating an account.
  • Always show confirmation step - Give shoppers a final review step before placing the order, even when no payment method requires one.

Addresses

What customers are asked for when entering an address. Every extra field is one more thing between a shopper and a completed order, so only ask for what you will actually use.
  • Company field - Show a company field on address forms during checkout. Worth turning on if you sell to businesses.
  • Require phone number - Make a phone number mandatory on customer addresses. Some carriers need one for delivery.

Saving Changes

Click Save at the top of the page. The button is greyed out until something has changed. The storefront URL is not part of this save: the connect panel saves it on its own.

Further Reading

  • Sales Channels - Overriding storefront access and guest checkout per channel
  • Store Details - Name, formats, order numbers and the other store-wide defaults
  • Payments - The payment methods offered at checkout