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Overview

Markets let you segment a single Store into distinct geographic regions, each with its own currency, locale, and set of countries. For example, an international store might define:
  • North America — USD, English, ships to US and Canada
  • Europe — EUR, German, ships to DE, FR, AT, NL
  • United Kingdom — GBP, English, ships to GB

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Market Attributes

AttributeDescriptionExample
nameHuman-readable name, unique per storeNorth America
currencyISO 4217 currency codeUSD
default_localeDefault language for this marketen
supported_localesAll locales available in this market["en", "es"]
tax_inclusiveWhether prices include tax (affects display and checkout calculation)false
defaultWhether this is the fallback market when no country match is foundtrue
countriesList of countries in this market[{ iso: "US" }, { iso: "CA" }]

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How Markets Work

When a customer visits your store, their country determines which market applies. The market then sets the currency, locale, and tax behavior for that session. 
Customer's Country → Market → Currency + Locale + Tax Zone
The resolution chain:
  1. Customer’s country is detected (from URL, geolocation, X-Spree-Country header, or manual selection)
  2. Spree finds the market containing that country
  3. The market’s currency and locale become the defaults for the session
  4. The market’s tax zone determines whether prices are shown with or without tax
If no market matches the customer’s country, the store’s default market is used.

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Listing Markets

Fetch all markets for the current store, including their countries: 
const { data: markets } = await client.markets.list()
// [
//   {
//     id: "mkt_k5nR8xLq",
//     name: "North America",
//     currency: "USD",
//     default_locale: "en",
//     supported_locales: ["en", "es"],
//     tax_inclusive: false,
//     default: true,
//     countries: [
//       { iso: "US", name: "United States", states_required: true, zipcode_required: true },
//       { iso: "CA", name: "Canada", states_required: true, zipcode_required: true }
//     ]
//   },
//   ...
// ]

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Resolving a Market by Country

When you know a customer’s country (e.g., from geolocation or a country picker), resolve which market applies: 
const market = await client.markets.resolve('DE')
// { id: "mkt_gbHJdmfr", name: "Europe", currency: "EUR", tax_inclusive: true, ... }
Returns the market object on success, or 404 if no market contains that country. This is useful for building a country switcher — resolve the market to show the customer what currency and language they’ll get.

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Countries in a Market

List countries belonging to a specific market. Useful for populating address form dropdowns during checkout: 
const { data: countries } = await client.markets.countries.list('mkt_k5nR8xLq')
// [
//   { iso: "CA", name: "Canada", states_required: true, zipcode_required: true },
//   { iso: "US", name: "United States", states_required: true, zipcode_required: true }
// ]

// Get a country with its states (for address form dropdowns)
const usa = await client.markets.countries.get('mkt_k5nR8xLq', 'US', {
  include: 'states',
})
You can also fetch countries flat (across all markets) or include the market on a country: 
// All countries across all markets
const { data: countries } = await client.countries.list()

// Get a country with its market details
const germany = await client.countries.get('DE', { include: 'market' })
// { iso: "DE", name: "Germany", market: { currency: "EUR", default_locale: "de", tax_inclusive: true } }

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Currency and Locale

Each market defines a currency and set of supported locales. When a market is resolved, its currency and locale become the defaults for the session. You can discover all available currencies and locales (aggregated from all markets) via dedicated endpoints: 
const { data: currencies } = await client.currencies.list()
// [{ iso_code: "USD", name: "US Dollar", symbol: "$" }, { iso_code: "EUR", name: "Euro", symbol: "€" }]

const { data: locales } = await client.locales.list()
// [{ code: "en", name: "English" }, { code: "de", name: "German" }]
See Localization for details on how to pass locale, currency, and country headers in API requests.

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Tax Behavior

The tax_inclusive flag on a market controls how prices are displayed and calculated:
  • tax_inclusive: true (common in Europe) — the price shown to the customer already includes tax
  • tax_inclusive: false (common in the US) — tax is added at checkout on top of the displayed price
Each market also resolves a tax zone from its default country. This zone determines which tax rates apply when browsing products — before the customer enters a shipping address. Once the customer provides an address at checkout, the actual shipping address takes over for tax calculation. See Taxes for details on tax zones and rates.

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Pricing Integration

Markets integrate with the Pricing system, enabling market-specific pricing through Price Lists with a Market Rule. This lets you set different prices for the same product in different markets — beyond just currency conversion. For example, you could price a product at $29.99 in North America and €24.99 in Europe, rather than relying on exchange rate conversion. See Pricing — Price Rules for details on configuring market-specific price lists.

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Setting Up Markets

Markets are managed in the admin dashboard under Settings → Markets. When you run rails db:seed, Spree automatically creates a default market for each store. To create markets programmatically: 
# North America market
current_store.markets.create!(
  name: 'North America',
  currency: 'USD',
  default_locale: 'en',
  countries: [usa, canada],
  default: true
)

# Europe market with tax-inclusive pricing
current_store.markets.create!(
  name: 'Europe',
  currency: 'EUR',
  default_locale: 'de',
  supported_locales: 'de,en,fr',
  tax_inclusive: true,
  countries: [germany, france, austria, netherlands]
)
  • Stores — Multi-store setup and configuration
  • Pricing — Price Lists, Price Rules, and the Pricing Context
  • Addresses — Countries, States, and Zones
  • Localization — Locale, currency, and country headers in API requests
  • Translations — Resource and UI translations