A lot has happened in the past year that has affected retailers and ecommerce businesses worldwide. The global pandemic and following lockdowns changed consumer habits and accelerated the digital transformation in many industries. Besides Covid-19, however, there have been many other events shaping the new ecommerce reality like Brexit, the California Consumer Privacy Act, Magento 1 end of life, Google switching to mobile-first indexing, Strong Customer Authentication implementation deadline in the EU, etc. Continue reading
Holidays have always been a golden opportunity for retailers to boost sales and drive more revenue. With the recent events – a worldwide pandemic of Covid-19, the digital transformation trend has accelerated dramatically as more and more consumers prefer to shop from the sofa and avoid crowded stores and malls. Continue reading
By 2022 European ecommerce is expected to grow to $1 trillion. This means an increase in online fraud, as well. According to the European Central Bank’s estimations, online fraud on European cards may amount to €1.3 billion a year.
In January 2018, the EU Payments Services Directive (PSD2) came into effect, bringing in new laws designed to protect its consumers. Continue reading
The Web Content Accessibility Guidelines (WCAG) are technical standards designed to make online content more accessible to people with a wide range of disabilities, including blindness, deafness, limited movement, and many others. Continue reading
Instagram, with over 1 billion monthly active users is the place to be for B2C brands especially from industries such as fashion, beauty, interior design, but also fitness, wellness, and even food. Simply by being on Instagram, brands can make a positive impression on potential customers. According to a Facebook survey, over 70% of people say they perceive brands on Instagram as popular, creative, entertaining, and relevant. Continue reading
How to survive the Q4 shopping spree and sell a lot of stuff according to a CTO of a successful online business? Let us introduce you to someone who does that for a living and on a significant scale. Houtan Fanisalek is the CTO of Felix Gray, a successful ecommerce eyewear company that is growing exponentially. The brand sells proprietary Blue Light glasses that mitigate the negative effects of looking at your screen. Those glasses are worn in the offices of companies like Apple, Spotify, and Google. Felix Gray uses Spree for its custom ecommerce platform that even handles orders for prescription glasses. Check out Felix Gray’s success story. We have asked Houtan about his ideas and tips on tackling the Holidays and the related shopping madness. Continue reading
ElasticSearch can be used to optimize ecommerce user experience in the areas of search, product listings, menus, and navigation by enabling blazing-fast data retrieval and creating new up-selling and cross-selling opportunities. If you have a growing ecommerce website, then you should be looking into integrating ElasticSearch to allow its further growth.
The distinctive competitive advantages of integrating ElasticSearch with your ecommerce store are page load speed, cost-effectiveness, and scalability. But let’s start from the beginning. Continue reading
User experience (UX) is about the user’s perception of your product, service, or website and emotions associated with it. While it applies to all the aspects of the user’s customer journey, from the product itself, packaging, delivery, and customer service, the key part for ecommerce is the positive experience on your website. Otherwise, the user will not convert into a customer and will never get a chance to experience the other touchpoints.
We can say that user experience is about evoking positive emotions as well as helping our potential customers to achieve their goals as quickly and smoothly as possible. Continue reading