Spree Commerce and Stripe for marketplace projects: how to build vendor trust and incentivize them to join?
Two-sided or multi-vendor marketplaces face an early chicken and egg problem – without vendors, suppliers or service providers there’s no value for the customers but without the customers, vendors don’t see a point of joining the marketplace. This problem is usually solved by building vendor trust and incentivizing the vendors, as the payout recipients having interest in getting new business, which is the first step to getting market traction. And what do the vendors really want? Stripe says: confidence in getting paid asap. Spree Commerce support that vision with a Stripe Connect integration.