🚀 Introducing a Brand New Spree x Klaviyo Integration
We’re excited to announce the seamless integration between Spree Commerce and Klaviyo, the renowned marketing automation platform. This integration significantly enhances your ability to engage customers by leveraging real-time tracking of extensive eCommerce activities.
🔍 Track Key Customer Events
With this integration, you’ll be able to track essential customer events including:
- Product view
- Product list view
- Product search
- Product added to cart
- Product removed from cart
- Checkout step view
- Checkout step complete
- Coupon entered/removed
- Coupon applied/denied
- Checkout email entered
- Newsletter subscription
- Unsubscribe from newsletter
- Started Checkout
- Placed Order
- Ordered Product
- Filled Out Form
📊 Boost Your eCommerce KPIs with Targeted Automations
Utilizing these events, here are five effective marketing automation examples to boost your store’s performance:
1. Abandoned Cart Recovery
- Trigger: Product added to cart without completing checkout.
- Strategy: Send automated reminders with product images and incentives like discounts.
- Benefit: Recover potential lost sales and boost conversions.
2. Personalized Recommendations
- Trigger: Product view or search activity.
- Strategy: Suggest personalized products based on browsing history via targeted emails.
- Benefit: Increase average order value and conversion rates.
3. Post-Purchase Engagement
- Trigger: Placed order or ordered product.
- Strategy: Send order confirmation, personalized follow-ups, and upsell opportunities.
- Benefit: Improve customer loyalty and repeat purchases.
4. Coupon & Discount Engagement
- Trigger: Coupon entered/removed or coupon applied/denied.
- Strategy: Analyze coupon usage and send targeted promotions to hesitant customers.
- Benefit: Enhance promotion effectiveness and customer re-engagement.
5. Subscriber Retention
- Trigger: Newsletter subscription and unsubscribe from newsletter.
- Strategy: Maintain engaging newsletter content, personalized offers, and targeted re-engagement campaigns.
- Benefit: Reduce churn and boost subscriber lifetime value.
🚦 How to Get Started
Simply connect your Spree store to Klaviyo through your admin panel by generating and entering your API key in Klaviyo’s integration settings.
For detailed setup instructions, visit our Spree x Klaviyo integration documentation page.
Start leveraging customer insights today to drive powerful and personalized marketing campaigns that enhance your eCommerce success!
Why Spree Commerce?
Spree Commerce is a fully open-source eCommerce platform trusted by thousands of developers and merchants around the world. Built with modern Ruby on Rails and React, Spree offers full control over your storefronts, backend logic, and integrations — no black boxes, no vendor lock-in.
With Spree, you can:
- Build exactly the experience you want, not just what’s offered out of the box
- Customize anything — checkout flows, product logic, admin tools, and storefront themes
- Integrate with any service or API, from payments to fulfillment to marketing
- Launch fast, iterate quickly, and scale on your own terms
Whether you’re running a DTC brand, a B2B marketplace, or a multi-store empire, Spree gives you the freedom to innovate without limits.
🛠️ Open source. Developer-friendly. Fully customizable.
