B2B Wholesale eCommerce Platform
Wholesale eCommerce
Price Lists, Buyer Organizations, approval workflows, and gated storefronts. Everything built in, not plugins.
Used by over 5K businesses worldwide
Member-only eCommerce
- Survey customers on sign up
- Sell only to signed in users
- Product subcatalogs
Multi-warehouse eCommerce
- Sell everything anywhere
- Smooth partial deliveries
- Inventory transfers
Multi-vendor Marketplace
- Onboard vendors
- Curate product details
- Customize storefront
Learn more
Survey customers on sign up
New customers fill out a form and answer qualifying questions
Multiple stores
Each store with its own layout and branding, products, currency, languages
Product subcatalogs
Each customer sees their expected product subcatalog
Benefits
Sell more with lower overhead for each customer segment
Boost your sales with customer segmentation while lowering human merchendising costs
Easier product discovery
Each brand or business unit sells through a dedicated storefront it deserves
Higher sales
A better fit between a website and customer segment translates into higher sales
Lower overhead
Less time spent on merchandising and configuration work
FREQUENTLY ASKED QUESTIONS
What is a wholesale ecommerce platform?
A wholesale ecommerce platform lets businesses sell products in bulk to other businesses through a self-service online portal. Buyers browse catalogs, see their negotiated pricing, place large-quantity orders, and manage their accounts without contacting a sales rep. The platform handles tiered pricing, minimum order quantities, and approval workflows.
How do Price Lists work in wholesale ecommerce?
Price Lists assign different pricing to different customer groups. A wholesale distributor can set one price tier for high-volume retailers, another for small shops, and a third for first-time buyers. Spree Commerce includes Price Lists as a built-in feature, so each buyer group sees only the prices assigned to them at login.
What is the difference between a wholesale ecommerce platform and a B2B marketplace?
A wholesale ecommerce platform is a single-seller storefront where one business sells to its buyers. A B2B marketplace connects multiple vendors with multiple buyers on one platform. Both support bulk ordering and negotiated pricing, but the marketplace adds vendor onboarding, per-vendor payouts, and multi-seller catalog management.
Do you need plugins to add wholesale features to an ecommerce platform?
Most platforms require third-party plugins or paid apps for wholesale pricing, gated storefronts, and buyer group management. Spree Commerce includes Price Lists, Customer Segments, and gated access in the open-source Community Edition. Buyer Organizations and approval workflows are available in the Enterprise Edition. No third-party plugins required.
How do Buyer Organizations work in B2B wholesale ecommerce?
Buyer Organizations group multiple users under a single company account with shared budgets, approval chains, and order history. A purchasing manager can set spending limits, require approvals above a threshold, and assign roles to individual buyers. This mirrors how enterprise procurement teams actually operate.
Can you run wholesale B2B and direct-to-consumer sales on one platform?
Yes, platforms with multi-store support let you operate a gated wholesale portal and a public DTC storefront from the same product catalog and inventory. Each store gets its own pricing, checkout rules, and access controls. Spree Commerce supports this natively, so both channels share one admin interface and one inventory pool.
What features should a wholesale ecommerce platform include?
The core requirements are tiered pricing by customer group, minimum order quantities, gated storefront access with approval workflows, bulk ordering with quick-order forms, customer-specific catalogs, net payment terms, and integration with ERP and accounting systems. Self-hosted platforms add full data ownership and zero platform fees.