Stripe Connect and Spree Commerce for marketplace development projects: how to build vendor trust and incentivize them to join?
Two-sided or multi-vendor marketplaces face an early chicken and egg problem. Without vendors, suppliers, or service providers, there’s no value for the customers. But without the customers, vendors don’t see a point in joining the marketplace. This problem is usually solved by building vendor trust and incentivizing the vendors to join the marketplace, which is the first step to getting market traction. And what do the vendors really want? Stripe says: confidence in getting paid asap. Spree Commerce support that vision with a Stripe Connect integration.
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