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🦮 Spree 5 Open-Source Ecommerce: Guided Selling for VIP & B2B Commerce

Sometimes your customers don’t need a self-service checkout — they need a trusted guide.

For VIP shoppers, high-ticket transactions, or complex B2B deals, a concierge-style buying experience can make all the difference. That’s why Spree 5 introduces admin-assisted order creation and secure payment link delivery, a feature designed to support online guided selling with both flexibility and professionalism.

What Is Guided Selling?

Guided selling is when a sales representative, customer success agent, or account manager assists a customer throughout the purchasing process — from selecting the right products to finalizing payment.

This approach is common in:

Spree 5 now makes this easy — and secure.

New in Spree 5: Admin-Assisted Orders & Secure Checkout Links

With Spree 5, an admin can now:

  1. Create an order on behalf of a customer directly in the backend
  2. Customize it as needed — products, discounts, taxes, shipping options
  3. Then choose how to complete the sale:
    • Email the customer a secure payment link, so they can finalize checkout on their own device
    • Or, in certain scenarios, capture payment directly (for example, if the customer’s card is already securely on file via Stripe)

🎥 Watch the full walkthrough

This gives your team more flexibility and control — and delivers a premium, frictionless experience for your top customers.

Secure, Scalable, and Flexible

This feature isn’t just for one-off transactions. It supports:

Whether you’re replacing manual invoicing or modernizing your sales playbook, Spree 5 gives your team the tools to operate at enterprise level — without extra complexity.

Why Spree Commerce?

Spree Commerce is a fully open-source eCommerce platform trusted by thousands of developers and merchants around the world. Built with modern Ruby on Rails and React, Spree offers full control over your storefronts, backend logic, and integrations — no black boxes, no vendor lock-in.

With Spree, you can:

Whether you’re running a DTC brand, a B2B marketplace, or a multi-store empire, Spree gives you the freedom to innovate without limits.

🛠️ Open source. Developer-friendly. Fully customizable.

Let's use Spree to build exactly what your business needs

Let's use Spree to build exactly what your business needs

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