The benefits of using Segment for your eCommerce business
Simplify data collection with a single API
Collect clickstream data from your mobile apps, websites, and servers with one API. Use turnkey integrations to pull in contextual data from cloud apps like your CRM and payment systems.
Integrate 200+ tools
Once your data is flowing to Segment, you can easily turn on new tools for advertising, email, push notifications, analytics, webhooks, and more.
Build a single view of the customer
Answer any question about your customers without engineering ETL pipelines. Segment will transform and load multiple data sources into your warehouse for you.
Manage data across your business
Test your implementation, review the data you’re collecting, and easily control where your data flows with tools for debugging and data management.
How to integrate Segment with Spree
Spree offers out of the box Segment integration using Spree Analytics Trackers.
This extensions adds support for Google Analytics Enhanced Ecommerce and Segment Ecommerce tracking to Spree Commerce stores.
Via Segment.com you can plug-in also a lot of additional vendors and services like:
- Google Tag Manager
- Facebook Pixels
- Google Adwords remarketing
- and hundreds others
No additional development required.
- Add this extension to your Gemfile with this line:
gem 'spree_analytics_trackers', github: 'spree-contrib/spree_analytics_trackers'
- Install the gem using Bundler:
- Copy & run migrations
bundle exec rails g spree_analytics_trackers:install
- Restart your server
If your server was running, restart it so that it can find the assets properly.
Adding specialized analytics to your online store has never been so simple! Just install `spree_analytics_trackers`, configure Segment and connect hundreds of various analytic solutions. – Piotr Leniec, Senior Fullstack Developer, Spark Solutions
Examples of Segment and Spree integration
MeUndies wants to change the way people buy underwear by making it fun and easy with cool patterns and subscription box services. The company uses Spree for their eCommerce platform and Segment for analytics.
Read more: MeUndies success story
Farmdrop‘s mission is to Fix The Food Chain, something they plan to do by providing Londoners with their best food retail experience. The company uses Spree for their eCommerce platform and Segment for analytics.
Read more: Farmdrop’s success story