Mixpanel is an advanced analytics platform for mobile & web. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views.

The integration of Mixpanel with your Spree Commerce store can be done quickly and easily following the guidelines mentioned below.

The benefits of using Mixpanel for your eCommerce business

 

User analytics helps you learn how users engage with your products, experiences, and campaigns so you can make them better.

 

Understand every user’s journey

Analyze each interaction across the full customer journey using internal and external data. Improve engagement and lifetime value by nudging users based on actions they’ve taken.

 

Drive loyalty with digital products

Learn which features increase conversion, engagement, and retention. Then test ways to improve and adapt based on what worked and didn’t.

 

Make data-driven decisions at all levels

Enable the whole team—from executive to individual contributor—to impact KPIs and measure them in real time. Now everyone can use data to be more strategic.

How to integrate Mixpanel with Spree

 

The easiest way to integrate Mixpanel with Spree is using Spree Analytics Trackers.

This extensions adds support for Google Analytics Enhanced Ecommerce and Segment Ecommerce tracking to Spree Commerce stores.

 

Via Segment.com you can plug-in also a lot of additional vendors and services like:

No additional development required.

 

Installation

  1. Add this extension to your Gemfile with this line:
gem 'spree_analytics_trackers', github: 'spree-contrib/spree_analytics_trackers'
  1. Install the gem using Bundler:
bundle install
  1. Copy & run migrations
bundle exec rails g spree_analytics_trackers:install
  1. Restart your server

If your server was running, restart it so that it can find the assets properly.

 

Adding specialized analytics to your online store has never been so simple! Just install `spree_analytics_trackers`, configure Segment and connect hundreds of various analytic solutions. – Piotr Leniec, Senior Fullstack Developer, Spark Solutions

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