The benefits of using Mixpanel for your eCommerce business
User analytics helps you learn how users engage with your products, experiences, and campaigns so you can make them better.
Understand every user’s journey
Analyze each interaction across the full customer journey using internal and external data. Improve engagement and lifetime value by nudging users based on actions they’ve taken.
Drive loyalty with digital products
Learn which features increase conversion, engagement, and retention. Then test ways to improve and adapt based on what worked and didn’t.
Make data-driven decisions at all levels
Enable the whole team—from executive to individual contributor—to impact KPIs and measure them in real time. Now everyone can use data to be more strategic.
How to integrate Mixpanel with Spree
The easiest way to integrate Mixpanel with Spree is using Spree Analytics Trackers.
Via Segment.com you can plug-in also a lot of additional vendors and services like:
- Google Tag Manager
- Facebook Pixels
- Google Adwords remarketing
- and hundreds others
No additional development required.
- Add this extension to your Gemfile with this line:
gem 'spree_analytics_trackers', github: 'spree-contrib/spree_analytics_trackers'
- Install the gem using Bundler:
- Copy & run migrations
bundle exec rails g spree_analytics_trackers:install
- Restart your server
If your server was running, restart it so that it can find the assets properly.