KISSmetrics is a customer engagement automation platform designed to help you truly understand the behaviors of your customer base and drive higher levels of engagement.

The integration of KISSmetrics with your Spree Commerce store can be done quickly and easily following the guidelines mentioned below.

The benefits of using KISSmetrics for your eCommerce business


Increase Conversions

Whether you’re focused on product sales or product adoption, Kissmetrics helps you understand what’s working (or not) to increase performance.


Drive Engagement

Send automated behavioral engagements at the perfect time to get people happily headed in the right direction.


Grow Retention

Customers become loyal when they get what they want and expect. Understand the value drivers that matter most to grow retention.

How to integrate KISSmetrics with Spree


The easiest way to integrate KISSmetrics with Spree is using Spree Analytics Trackers.

This extensions adds support for Google Analytics Enhanced Ecommerce and Segment Ecommerce tracking to Spree Commerce stores.


Via you can plug-in also a lot of additional vendors and services like:

No additional development required.



  1. Add this extension to your Gemfile with this line:
gem 'spree_analytics_trackers', github: 'spree-contrib/spree_analytics_trackers'
  1. Install the gem using Bundler:
bundle install
  1. Copy & run migrations
bundle exec rails g spree_analytics_trackers:install
  1. Restart your server

If your server was running, restart it so that it can find the assets properly.


Adding specialized analytics to your online store has never been so simple! Just install `spree_analytics_trackers`, configure Segment and connect hundreds of various analytic solutions. – Piotr Leniec, Senior Fullstack Developer, Spark Solutions

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