The benefits of using Google Optimize for your eCommerce business
Integrated with Google Analytics
Optimize is natively integrated with Google Analytics, so you can quickly understand how your website can be improved.
Easy to use
Free for everyone
Like most Google’s tools, Optimize and Optimize 360 are available to everyone for free.
How to integrate Goggle Optimize with Spree
In order to integrate Google Optimize with Spree, there are some initial prerequisites that need to be completed beforehand:
- Google Analytics account integrated with your Spree commerce shop
- Set up Google Optimize account
Pick a method
There are two ways to do the integration. They are contingent on how you deployed the Google Analytics within your shop:
Verifying your Optimize installation
After the integration is complete, you can tests if it works correctly. In order to do this, it will be necessary to create a test personalization, run installation diagnostics and examine the outcome of the test in the preview mode.
Google Optimize is a powerful tool which allows to test the performance of websites for different segments of users. Combined with Spree, it is possible to apply the scientific approach towards the development of anyone’s business. A/B testing of different variants of your store might help to increase the traffic and retention within your e-commerce system. – Filip Nguyen Chuong, Project Manager, Spark Solutions
Example of Google Optimize and Spree integration
Mitchells is a luxury fashion store, family-owned and operated by a second and third generation of Mitchells. The company uses Spree for their exquisite online platform and Google Optimize 360 for tests and website optimization.
Read more: Mitchells Success Story