In the holiday rush, if you can get your customers to spend just a little bit more per order, it will make a big difference on your bottom line. Of course, they won’t just do it themselves, you’ve got to incentive them to spend a little more, without taking a loss yourself. Follow these tips and watch the holiday season be extra good to you this year.
Set a Free Shipping Threshold
“Free” is a word all shoppers love to see. For example, if you offer free shipping for orders $100 and up, most shoppers who are a few dollars short will by an extra item to hit that threshold. This is one of the easiest and time-tested ways to increase your average order value.
Include Limited Time Offer
Shoppers will procrastinate. Without a rush, they’ll mill about your site, maybe click buy, maybe wait because they aren’t quite sure if they want that little something. On a 30% off sale—or whatever figure you come up with—always include that the discount is for a limited time. That will get the procrastinators to click “buy” while they’re on your site, instead of hoping they come back later.
A combination deal—pairing related items together at a discount from buying them separately—is a great way to incentivize your customers to spend a little bit more. If we’re using clothing as an example, you can offer an entire outfit for $60 to go with a shirt that may cost $45. Many customers will see the value there and buy the whole set.
When executed correctly, upselling is a great way to bump up the total order volume. If a customer is looking at a camera, and you sell a version that also includes a function to shoot video, display that higher end model to the side. You never know, the customer might be willing to spend the extra hundred dollars to get the added function. Be careful with this advice though; don’t overdo it and just advertise more expensive goods willy nilly with every item a customer clicks on.
Offer Discounts on Minimum Purchases
If you’re running a sale, consider making your customers his a certain dollar amount before getting the benefits of the discount. You can even tier the discounts to different amounts, say 20% off all orders $25 or more, and 35% for orders $50 or more. If a customers is close to hitting that target, he or she will likely spend a little more to get that discount.
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