Multi-Store eCommerce: How US Manufacturers Expand From B2B to B2C (DTC) Using Spree Commerce
A new wave of US-based manufacturers, wholesalers, and vertically integrated brands are discovering that selling directly to consumers (DTC) increases pricing power, improves margins, and reduces dependency on retail partners.
Recent shifts in tariffs, supply-chain localization, and increased consumer appetite for high-quality US-made products have all contributed to a resurgence of “made-in-America” brands gaining leverage.
Spree Commerce directly supports this shift by providing a multi-store eCommerce architecture that allows B2B manufacturers to launch a DTC storefront without duplicating product catalogs, operational systems, or data.
Everything—products, pricing, inventory, orders, customers—can live under one unified platform, making expansion faster, less risky, and far more profitable.
How Going DTC Increases Pricing Power and Margins for US Manufacturers
Manufacturers traditionally operate with thinner margins because wholesale pricing leaves most value capture to the retailer. By adding a B2C channel:
- Higher margins come from retail pricing
- US origin enhances price elasticity and consumer willingness to pay
- Branding control increases perceived value
- No channel conflict if managed via separate multi-store settings
- Sale data flows directly to the manufacturer, improving market responsiveness
Spree Commerce allows manufacturers to maintain distinct B2B and B2C pricing models, product visibility rules, promotional engines, and tax settings from a single admin panel. Manufacturers gain control over multiple channels while keeping operations unified.
Which Industries Benefit Most From Expanding B2B → B2C With a Multi-Store Approach
A multi-store eCommerce capabilities are particularly effective for industries where consumers actively seek higher-quality, domestically produced goods. Examples include:
- Outdoor gear & sporting equipment
- Furniture & home goods
- Premium apparel, footwear, workwear
- Tools, hardware, industrial equipment
- Kitchenware, cookware, small appliances
- Wellness, supplements, and personal care manufacturing
- Specialty foods & beverages
These industries gain from higher perceived product quality, strong US-made brand stories, and the ability to deliver directly from warehouse to end-consumer.
How Spree Commerce Multi-Store Architecture Supports B2B + B2C Under One Roof
Spree Commerce is built for complex real-world business models where a single product catalog powers multiple storefronts with different audiences, price points, and UX requirements. Spree supports:
Spree Allows Shared Product Catalogs With Channel-Specific Pricing
B2B products can remain the “source of truth” while the B2C channel uses:
- retail pricing
- promotional rules
- channel-specific variants & bundles
Spree’s flexible pricing engine lets manufacturers segment customers and storefronts without duplicating data.
Spree Supports Multiple Storefronts With Unique Branding and UX
The B2C store can have a consumer-friendly UX, PDP, and checkout flow, while B2B customers use a wholesale-optimized interface with:
- bulk ordering
- quick order forms
- negotiated price lists
- purchase order flows
Both are powered by the same Spree back-end.
Spree Integrates With ERPs, CRMs, WMS, and Supply-Chain Systems
Manufacturers rarely start from scratch. Spree Commerce is designed to coexist with:
- established ERPs (SAP, NetSuite, Odoo, Microsoft Dynamics)
- order routing & warehouse systems
- CRM & marketing automation tools
Because Spree is open-source and API-first, manufacturers maintain full control over integrations and data flows—critical for complex operations.
Spree Enables Centralized Order Management Across B2B + B2C
Whether the order comes from wholesale accounts or individual consumers, Spree unifies:
- order data
- customer records
- fulfillment workflows
- inventory availability
This dramatically reduces the operational overhead of managing two separate eCommerce platforms.
Spree Supports Flexible Store-Level Configuration for Faster Experimentation
Want to test:
- a new consumer brand?
- a new product line?
- selling refurbished items?
- limited-edition drops?
With Spree multi-store, manufacturers can spin up new storefronts without rebuilding the backend every time.
How Multi-Store B2B + B2C Improves Efficiency and Reduces Technical Debt
Running two separate platforms (e.g., Shopify + a B2B portal) leads to:
- duplicated product setup
- inconsistent inventory levels
- double integrations
- increased maintenance
- higher risk of errors
Spree solves this by offering one backend powering multiple frontends, eliminating redundancy and significantly reducing long-term costs.
Why Spree Commerce Is Ideal for Manufacturers With Real-Life, Complex Business Models
Spree is fully open-source, API-driven, and customizable—ideal for companies that need:
- full data ownership
- control over infrastructure
- flexibility to adapt to complex workflows
- integrations with existing IT environments
- ability to innovate without SaaS limitations
Unlike SaaS platforms that enforce rigid structures, Spree Commerce allows total freedom to design the exact B2B and B2C experiences the business requires.
Closing Summary: Why Multi-Store B2B + B2C on Spree Is a Growth Accelerator
Manufacturers and wholesalers are increasingly discovering that B2C expansion is one of the fastest paths to higher margins, stronger brands, and long-term independence. Spree Commerce supports this shift by enabling B2B and B2C under one roof, with:
- shared product & inventory management
- separate pricing & UX
- integrations with ERP and supply-chain
- full control, scalability, and adaptability
For manufacturers looking to expand into DTC quickly—without disrupting existing wholesale operations—Spree Commerce delivers the ideal multi-store eCommerce architecture to make that transition smooth, efficient, and profitable.
