Seezona marketplace case study: book a demo to start yours
Seezona is an online fashion marketplace that provides a personalized shopping experience for fashion enthusiasts by offering a carefully curated range of designer clothing, accessories, and beauty products.
If you’d like to start your own marketplace like Seezona, you’re facing a buy vs build decision. So before you decide to build it in-house on top of Spree open-source, consider using Vendo, which is the feature-rich Enterprise Edition cutting your time-to-market to a few weeks.
Build vs Buy a marketplace?
The benefits of using open-source are numerous, including complete control and the ability to customize freely. However, these perks come with significant expenses. Crafting a fully functional marketplace solution is a lengthy and costly process, often spanning months or even years. This is a lesson we’ve drawn from various marketplace projects.
Unless you’ve secured a hefty amount of funding, opting for a pre-built, comprehensive marketplace solution like Vendo is a wiser choice, as advised by someone who has extensive experience in billing clients for marketplace development.
Back to the Seezona marketplace case study
Seezona is a special online store that supports new fashion designers worldwide. It’s in Stockholm, Sweden, and it offers a unique collection of creative and eco-friendly fashion brands.
They focus on promoting female-led companies, with over 150 designers from 25 countries, offering diverse fashion choices. Seezona not only shows off unique designs but also cares about good craftsmanship and eco-friendliness, making sure their products are both stylish and ethically made.
The marketplace’s commitment to being eco-friendly and innovative is clear in their careful choice of brands they back. Many of these brands have a story to share, often led by women in the fashion industry. This promotes gender equality and ensures customers get special, high-quality, and sustainable products.
What’s more, Seezona doesn’t sell a lot of the same stuff, so their items feel exclusive. This not only makes their products more desirable but also goes with their eco-friendly beliefs, as it discourages mass production and encourages responsible shopping.
Besides selling clothes, Seezona is all about sharing stories and making connections. Each brand on their platform has its own story, often tied to cultural roots and the designers’ personal experiences.
For example, one of the designers on Seezona finds inspiration in Ukrainian culture and history, showing the strength and beauty of Ukrainian women in her designs. These deep connections to culture and personal stories make shopping on Seezona more personal and meaningful.
How to emulate Seezona marketplace success?
Aiming for Seezona-like success, consider starting your marketplace soon, ideally within weeks, not months. Explore how your product range fits with what your customers need and keep tweaking your customer acquisition techniques based on real findings.
It’s smart to test the market before fully investing in its creation.
Here’s what you’d be getting with a Vendo free trial:
- Book a marketplace demo call: We’ll set up your demo marketplace and populate it with products, so you could give it a try and start selling in 14 days
- Customize your Storefront: Use the drag & drop page builder or custom CSS
- Onboard Brands: Invite your brands or choose brands from our catalog
- Select Products: Curate products and collections manually or automate it
- Embed products: Make your content, newsletters, social media shoppable
- Get Paid: Get paid as soon as products are shipped by the brands
- End-to-end automation: Brands sync, fulfillment, payouts, invoicing, taxes
When you’ve tried all that and it works, start thinking about building your own, custom-made marketplace project based on Spree Commerce. First, by decoupling the storefront and going headless with Vendo marketplace API, and later with your own backend, if you decide you really need it. Just lift and shift the storefront.
Nobody has to know what’s under the hood, right?
