Posh Tots is a company specializing in upscale children’s furniture and decor, providing elegant and fashionable options for nursery and children’s room furnishings.
If you’d like to start your own marketplace like Posh Tots, you’re facing a buy vs build decision. So before you decide to build it in-house on top of Spree open-source, consider using Vendo which is a marketplace SaaS. Go live, start selling, iterate.
Build vs Buy a marketplace?
Leveraging open-source can be advantageous, offering complete control and the freedom to customize. However, these advantages often entail significant expenses. The creation of a full-scale marketplace solution is a prolonged and costly process, typically lasting several months to years. This insight is drawn from various marketplace project experiences.
Unless you have access to substantial funding, it’s usually more prudent to go with a ready-made, all-encompassing marketplace solution like Vendo, as recommended by someone with a long history of billing for marketplace development.
Back to the Posh Tots marketplace case study
Posh Tots Children’s Boutique, located in Augusta, Georgia, specializes in fancy kids’ clothes and accessories with a Southern flair. They offer a wide selection of top-notch designer children’s wear, gifts, and accessories, catering to customers looking for exclusive designs, from baby outfits to outfits for older kids.
Initially, Posh Tots had difficulties expanding its online presence. Four years ago, with new owners, they realized the need to boost their website’s traffic, sales, and income. They teamed up with a digital marketing company to improve their online visibility, which resulted in significant growth due to better content and user-friendly website navigation.
After six months of the digital marketing campaign, their organic website visits increased by 63%, and organic revenue jumped by 129%. Overall website visits and revenue also saw substantial boosts of 85% and 390%, indicating a major improvement for the online store.
Posh Tots is more than just a clothing store; it offers a complete shopping experience. Their website features a broad range of luxurious and high-end brands, including popular names like Nuna, UPPABaby, and Doona, among others. With products ranging from clothes to toys and gifts, shoppers have access to a wide variety of options for their children.
Additionally, the boutique’s dedication to delivering top-notch products and a delightful shopping experience is evident in their extensive product selection and careful curation of their collection.
How to emulate Posh Tots marketplace success?
If you’re aspiring for success similar to Posh Tots, plan to open your marketplace swiftly, preferably in weeks instead of months. Examine the compatibility of your product offerings with your audience’s demands, and adapt your customer acquisition techniques based on tangible outcomes.
It’s wise to gauge the market’s potential before fully investing in its development.
Here’s what you’d be getting with a Vendo free trial:
- Book a marketplace demo call: We’ll set up your demo marketplace and populate it with products, so you could give it a try and start selling in 14 days
- Customize your Storefront: Use the drag & drop page builder or custom CSS
- Onboard Brands: Invite your brands or choose brands from our catalog
- Select Products: Curate products and collections manually or automate it
- Embed products: Make your content, newsletters, social media shoppable
- Get Paid: Get paid as soon as products are shipped by the brands
- End-to-end automation: Brands sync, fulfillment, payouts, invoicing, taxes
When you’ve tried all that and it works, start thinking about building your own, custom-made marketplace project based on Spree Commerce. First, by decoupling the storefront and going headless with Vendo marketplace API, and later with your own backend, if you decide you really need it. Just lift and shift the storefront.
Nobody has to know what’s under the hood, right?
