Customer sign-up & segmentation
Member-only eCommerce
Require customer signup and offer the right products and UX to each customer segment
Problem statement
Multiple customer personas with different product catalogs and sales processes
One size does not fit all
Each customer segment reqiures a different shopping experience
Need separate storfronts
Need to differentiate product discovery and availability as well as checkout process
Need separate product catalogs
Each customer segment buys different products and quantities
Differentiate product, pricing, and shopping experiences for various customer segments
Survey customers on sign up
New customers fill out a form, pick the customer segment and answer qualifying questions
Sell only to signed in users
Products and / or prices are not visible to visitors – customers need to sign in to see and buy
Offer products that fit
Each customer sees only the product subcatalog appropriate to their customer segment
What you get
One business with many happy customer segments
Tailor the shopping experience to each of your customer personas big and small
Don’t sell to just anyone
Identify and qualify customers on signup. Sync customer data to your CRM like Salesforce.
Sell to someone
Selling to identified customers allows you to offer exactly what they’re expecting to buy
Guidance & upselling
Engage selected customers to provide personal guidance and improve overall experience
Success stories
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