Customer sign-up & segmentation
Member-only eCommerce
Require customer signup and offer the right products and UX to each customer segment
Problem statement
Multiple customer personas with different product catalogs and sales processes
One size does not fit all
Each customer segment reqiures a different shopping experience
Need separate storfronts
Need to differentiate product discovery and availability as well as checkout process
Need separate product catalogs
Each customer segment buys different products and quantities
Differentiate product, pricing, and shopping experiences for various customer segments
Survey customers on sign up
New customers fill out a form, pick the customer segment and answer qualifying questions
Sell only to signed in users
Products and / or prices are not visible to visitors – customers need to sign in to see and buy
Offer products that fit
Each customer sees only the product subcatalog appropriate to their customer segment
What you get
One business with many happy customer segments
Tailor the shopping experience to each of your customer personas big and small
Don’t sell to just anyone
Identify and qualify customers on signup. Sync customer data to your CRM like Salesforce.
Sell to someone
Selling to identified customers allows you to offer exactly what they’re expecting to buy
Guidance & upselling
Engage selected customers to provide personal guidance and improve overall experience
Success stories
3form website was a B2B product catalog with a contact form. Then 3form decided to use Spree to embedded a cart and checkout experience to streamline product sample ordering. Spree Commerce was integrated with an ERP to sync the product catalog and allow all 3form customers to use their existing user accounts. The project was delivered within 12 weeks by team augmentation of the 3form in-house dev team.
Gasido uses Spree for its online B2B marketplace for industrial gases
Gas providers can list their offers at the website and Gasido takes over the marketing and makes the offers of the offerers on the Internet findable. Customers can find offers that are relevant to them through different filters and can process the purchase simply and quickly. The suppliers receive the orders via the Gasido B2B marketplace and take over the delivery or the transfer process.
Nuherbs launches a wholesale B2B E-Commerce platform for dietary supplements with Spree Commerce
Nuherbs is a vertically integrated, third-generation family B2B business producing, importing and distributing Chinese herbs and herbal supplements. It recently launched a wholesale B2B E-commerce platform with a custom mobile-first user experience fine tuned for repeat customers but also friendly to first-timers.
Spree powers the eCommerce B2B platform for the electronic components industry
PCB Industry uses Spree Commerce as the foundation of its B2B platform for ordering electronic components. Spree has a proven record of being an excellent solution for B2B use cases. Other companies using it for their B2B eCommerce websites are Nuherbs, Packhelp, and 3form.
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