Earthkind is a company dedicated to producing eco-friendly and sustainable cleaning products for homes, encouraging a more environmentally conscious and healthier living environment.
If you’d like to start your own marketplace like Earthkind, you’re facing a buy vs build decision. So before you decide to build it in-house on top of Spree open-source, consider using Vendo which is a marketplace SaaS. Go live, start selling, iterate.
Build vs Buy a marketplace?
The benefits of using open-source are numerous, including complete control and the ability to customize freely. However, these perks come with significant expenses. Crafting a fully functional marketplace solution is a lengthy and costly process, often spanning months or even years. This is a lesson we’ve drawn from various marketplace projects.
Unless you’ve secured a hefty amount of funding, opting for a pre-built, comprehensive marketplace solution like Vendo is a wiser choice, as advised by someone who has extensive experience in billing clients for marketplace development.
Back to the Earthkind marketplace case study
EarthKind is a unique marketplace that cares about the environment and ethical practices, especially in fashion. They bring together eco-friendly fashion brands from all over the world, offering a wide range of environmentally conscious clothing and accessories.
They strongly believe in being open and fair, supporting artisans who create handmade items, using organic materials, offering vegan choices, and avoiding synthetic products. Also they are committed to recycling and reducing waste, featuring various brands like Armedangels, Boyish Jeans, Commenhers, COSSAC, Dedicated, Dirty Manners, Fanfare, Hopes, Inari Jewellery, Jan ‘N June, Just Better Company, and more, all dedicated to sustainability.
Apart from fashion, EarthKind is famous for its natural pest control products. They have become the top-rated pest prevention brand in America by creating products that are effective and eco-friendly.
They produce these items in the USA, using ingredients from regenerative farms, focusing on keeping pests away rather than harming them. Their products have received many 5-star reviews and come with a full refund guarantee, providing a quick and do-it-yourself solution to harmful chemicals and pesticides.
This not only addresses pest control but also supports their broader commitment to sustainability and protecting the environment.
How to emulate Earthkind marketplace success?
In striving for success comparable to Earthkind, plan to launch your marketplace expediently, within weeks instead of months. Assess the alignment of your product catalog with your audience’s needs and modify your customer acquisition plans based on real results.
Test the market before diving into building it yourself.
Here’s what you’d be getting with a Vendo free trial:
- Book a marketplace demo call: We’ll set up your demo marketplace and populate it with products, so you could give it a try and start selling in 14 days
- Customize your Storefront: Use the drag & drop page builder or custom CSS
- Onboard Brands: Invite your brands or choose brands from our catalog
- Select Products: Curate products and collections manually or automate it
- Embed products: Make your content, newsletters, social media shoppable
- Get Paid: Get paid as soon as products are shipped by the brands
- End-to-end automation: Brands sync, fulfillment, payouts, invoicing, taxes
When you’ve tried all that and it works, start thinking about building your own, custom-made marketplace project based on Spree Commerce. First, by decoupling the storefront and going headless with Vendo marketplace API, and later with your own backend, if you decide you really need it. Just lift and shift the storefront.
Nobody has to know what’s under the hood, right?
