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Next.js eCommerce Storefront API

Build a Next.js Ecommerce Storefront with Spree Commerce

If you’re looking to create a cutting-edge headless storefront experience, pairing Spree Commerce with a Next.js eCommerce storefront is a winning combination. Spree provides a robust backend eCommerce engine, while Next.js offers the flexibility and performance needed to build stunning, fast, and highly converting storefronts.

Why Next.js eCommerce Storefront?

Next.js has become the go-to framework for building modern eCommerce storefronts. Its flexibility, speed, and SEO capabilities make it an ideal choice for eCommerce projects. Here’s why:

Spree Commerce: The Perfect Backend for Next.js

Spree Commerce comes equipped with a robust eCommerce API, including the Storefront API, which enables headless commerce projects. This architecture allows you to decouple the backend (Spree) from the frontend (Next.js), creating a more modular and flexible solution.

Benefits of Using Spree as Your Backend

  1. Comprehensive Backend Logic: Spree provides all the backend functionality you need, from managing products and orders to handling complex pricing and promotions.
  2. Admin Panel: Spree includes a powerful admin panel for managing the store, making it easy for admins, tenants, or vendors to handle their operations.
  3. Multi-Tenant and Role-Based Access: Perfect for marketplaces and B2B setups, Spree allows for multiple user roles and permission levels.
  4. Time-Saving Features: Spree delivers Shopify-like smooth checkout functionality out of the box, enabling faster time-to-market.

The Benefits of a Headless eCommerce

By decoupling your backend and frontend to run in a headless mode, you unlock several key advantages:

A Phased Approach to Building Your Storefront

To achieve the best time-to-value and time-to-market, we recommend a phased approach when pairing Spree Commerce with Next.js.

Phase 1: Start with Spree Backend and Default Storefront

Launch quickly by using Spree’s default backend and storefront as a proof of concept. This allows you to:

Phase 2: Build a Custom Next.js Storefront (Without Checkout)

Once your concept is validated, build a Next.js storefront focusing on the most important pages for product discovery:

During this phase, continue using Spree’s built-in checkout to save time. Developing a custom checkout is often the most complex and time-intensive part of an eCommerce project. Spree’s Shopify-like checkout experience ensures a smooth customer journey while your team focuses on building a beautiful, high-performing storefront.

Estimated Timeline: 3–6 weeks for most teams.

Phase 3: Create a Custom Next.js Checkout (If Needed)

For businesses with unique checkout requirements, the final step is to build a custom Next.js checkout using Spree’s Storefront API. This enables a fully native, tailored experience to meet your exact business needs, whether it’s implementing custom payment flows, upselling opportunities, or advanced analytics.

Estimated Timeline: 4–16 weeks, depending on complexity.

Summary: Maximizing Time to Value with Spree and Next.js

By combining Spree Commerce’s robust backend with a Next.js storefront, you can create a modular, future-proof eCommerce solution that delivers:

How It’s Done:

  1. Start with Spree’s backend for fast proof-of-concept development.
  2. Build a Next.js storefront for a polished, high-converting front end.
  3. Expand with a custom checkout to meet advanced business requirements.

With this approach, you’re not just building an eCommerce platform—you’re creating a powerful, flexible, and scalable system designed for growth.

Ready to get started? Explore Spree’s documentation and start building your Next.js storefront today!

Let's use Spree to build exactly what your business needs

Let's use Spree to build exactly what your business needs

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