Alltricks marketplace case study: book a demo to start yours
Alltricks is a French-based online store that focuses on cycling and outdoor sports gear and accessories. If you’d like to start your own marketplace like Alltricks, you’re facing a buy vs build decision. So before you decide to build it in-house on top of Spree open-source, consider using the feature-rich Enterprise Edition cutting your time-to-market to a few weeks.
Build vs Buy a marketplace?
Open-source has its share of advantages, like total ownership and the freedom to customize. Yet, these perks often involve considerable costs. Developing a complete marketplace solution is a time-consuming and expensive task, usually taking months or years, as we have learned from multiple marketplace projects.
If speed and reliability are your priorities, choosing a pre-built, enterprise-ready solution like Spree Commerce Enterprise Edition is the practical path forward—backed by the experience of those who know how unpredictable and risky custom marketplace development can be.
Back to the Alltricks marketplace case study
Alltricks, a leading French online marketplace, specializes in cycling and outdoor sports equipment. Founded in 2008 by Gary Anssens, the platform has expanded to become a pivotal hub for cycling enthusiasts, offering a vast array of products from over 600 renowned brands.
With an open-marketplace model, Alltricks allows external sellers to showcase their merchandise alongside its extensive catalog, fostering a diverse and comprehensive selection for customers.
Notably, Alltricks embarked on enhancing its offerings by integrating a marketplace into its website, allowing established and new sellers to access its platform. This strategic move aimed to bolster the marketplace’s inventory and attract a wider customer base. Leveraging its data analysis tools, the platform provides detailed insights, empowering sellers to optimize their sales strategies.
The marketplace’s success is underscored by its dynamic approach, encouraging sellers to maximize sales and profits. Boostmyshop, a partner of Alltricks, offers insights on how sellers can increase their sales within the Alltricks marketplace by employing dynamic pricing strategies and utilizing detailed analytics.
Alltricks stands as a testament to innovative strategies, fostering a symbiotic relationship between the platform and sellers to amplify sales, enrich product diversity, and provide customers with a comprehensive range of cycling and outdoor sports equipment.
How to emulate Alltricks marketplace success?
To get success like Alltricks, it’s advisable to initiate your marketplace in a matter of weeks, not months. Look into how your product catalog aligns with your target audience’s needs and adjust your customer acquisition approach based on real-life feedback.
It’s crucial to test the market before you fully invest in developing it.
Here’s how to get started:
- Book a marketplace demo call: We’ll help you evaluate Spree for your marketplace needs and get started with the Enterprise Edition
- Customize your Storefront: Use the drag & drop page builder or custom CSS
- Onboard Brands: Invite your brands or choose brands from our catalog
- Select Products: Curate products and collections manually or automate it
- Embed products: Make your content, newsletters, social media shoppable
- Get Paid: Get paid as soon as products are shipped by the brands
- End-to-end automation: Brands sync, fulfillment, payouts, invoicing, taxes
When you’ve tried all that and it works, start thinking about building your own custom-made marketplace project based on Spree Commerce. First, by decoupling the storefront and going headless with marketplace API, and later with your own backend if you decide you really need it. Just lift and shift the storefront.
Nobody has to know what’s under the hood, right?
