We strive to be at the forefront of ecommerce offering a simple, hassle-free browsing and buying experience.

In 2013, GoDaddy embarked on a journey to offer the simplest and easiest ecommerce solution for small businesses. In the process, they evaluated various platforms for the criteria they considered important — including maturity, extensibility, features, modularity, adoption and community support. Spree Commerce stood out from the pack.

We’ve built a marketplace platform in Rails. We take a test-driven approach to all our work. We love pairing, pull requests and collaboration. We dig open source and we live in the cloud.

We found the Spree framework to be the most robust, scalable and configurable solution. After some initial prototyping, we realized that the Spree framework was a very suitable choice to create a world-class, multi-region alcohol ecommerce store.

We love the flexibility that Spree provides. Crucial for our unique custom clothing workflow and manufacturing integrations.

We recommend Spree to anyone looking to create their own site from scratch. It may take a bit longer than using an out of the box solution but you maintain control and are able to add functionalities the way you want them.

Javascript, Rails, Spree, and integrations – We believe this is the best approach for building an animation-rich, mobile-first experience that makes buying underwear simpler than checking your bank’s account balance.

As well as being beautifully designed, the new site is fast, slick and easy to navigate – and is truly responsive, providing the same experience across multiple devices. The site reinforces the brand experience that our customer’s expect and since the site went fully live we have seen incredible results in increased revenues, increased conversion rates, but most importantly, amazingly positive customer feedback.

We use fairly industry-standard technology. The site is built in Ruby on Rails using a MySQL database, with lots of jQuery, and the associated trinkets that come along with it on the frontend, namely SCSS and a little bit of CoffeeScript.js. We also use git for version control and deploy the app on Heroku. We made an effort to choose technologies that are battle-tested and developer-friendly, and we use a lot of external services.