Sell high-ticket products online

Sell business equipment or supplies online

Add a shopping cart to your B2B product catalog and start selling online to various customer types

Brands that have built on Spree Commerce

  • Bookshop, built on Spree Commerce Bonobos, built on Spree Commerce GoDaddy, built on Spree Commerce Huckberry, built on Spree Commerce KFC, built on Spree Commerce Mitchells, built on Spree Commerce Blue Apron, built on Spree Commerce DieHard, built on Spree Commerce Kenmore, built on Spree Commerce Garmentory, built on Spree Commerce Maisonette, built on Spree Commerce Marley Spoon, built on Spree Commerce Packhelp, built on Spree Commerce New England Patriots, built on Spree Commerce

Brands like Bookshop, Bonobos, GoDaddy, KFC, Mitchells, Blue Apron, and DieHard have built ecommerce on Spree Commerce, alongside 5,000+ other businesses worldwide.

capabilities

Spree helps you sell high-ticket business equipment or supplies

Member-only eCommerce

  • Survey customers on sign up
  • Sell only to signed in users
  • Product subcatalogs

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Multi-warehouse eCommerce

  • Sell everything anywhere
  • Smooth partial deliveries
  • Inventory transfers

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Multi-vendor Marketplace

  • Onboard vendors
  • Curate product details
  • Customize storefront

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Multi-store eCommerce

  • One admin dashboard
  • Multiple stores or brands
  • Easy merchandising

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WHY SPREE

Streamline your online sales of business equipment or supplies

While respecting your current sales process and differentiating the shopping experience

Sync and manage your products

Sync your product catalog with Spree and manage them using an admin dashboard, a spreadsheet upload, or API sync. Manage all product information for various customer types

Customize your cart & checkout flows

Customize checkout to reflect your business logic. Manage shipping and taxes calculations. Add fees or add-ons manually. Allow a multi-step RFQ process or streamline in a self-serve mode

Manage customers, orders and shipping

Make customer or order adjustments and place orders on behalf of customers. Manage shipping across regions and warehouses. Support partial or full returns and exchanges

Benefits

Sell more high-ticket products online

Enable your B2B customers of various types to place orders and pay for them online

More online sales

Grow your online B2B sales share while providing an excellent shopping experience

More efficient phone calls

Provide guided selling support to segmented customers that you can identify and service

Less human errors

More automation and visibility with less manual work will make everyone happy

Frequently Asked Questions

Which ecommerce platforms support high-ticket B2B product catalogs with customer-specific pricing?

B2B distributors selling high-ticket equipment or supplies typically need customer-specific price lists, approval-gated catalogs, and the ability for sales reps to place orders on behalf of customers. Spree Commerce ships these capabilities natively: custom price lists per account, buyer organizations with approval workflows, net payment terms, and sales-rep order placement. Spree Commerce is open source ecommerce software with zero transaction fees.

Can I add an online store to my existing B2B catalog without replacing my phone-based sales process?

Yes. Spree Commerce lets distributors add a self-serve online ordering channel alongside an existing phone or email sales motion, using the same product catalog and customer records. Spree Commerce ships REST APIs for syncing products from ERP or PIM systems, supports RFQ flows for complex orders, and lets sales reps place orders on behalf of customers from the admin dashboard.

How does an RFQ (request-for-quote) flow work in Spree Commerce?

Spree Commerce supports multi-step checkout customization, including an RFQ flow for complex high-ticket orders. Buyers assemble a cart, submit it as a quote request, and a sales rep reviews, adjusts pricing, adds custom fees or shipping estimates, and returns an approved quote the buyer can accept and pay online. The entire quote history, order record, and payment state live in one admin dashboard.

Can Spree Commerce calculate freight, fuel surcharges, and custom fees for industrial shipping?

Yes. Spree Commerce ships configurable shipping and tax calculators with support for carrier-specific rates, multi-warehouse fulfillment, partial shipments, and custom fees added manually per order. Distributors can integrate third-party freight APIs such as ShipStation or carrier-specific LTL and parcel quoting, and the open source REST API lets teams connect proprietary rate engines for specialized industrial shipping rules.

How do I sync my ERP product catalog with an online storefront?

Spree Commerce ships a complete REST API with OpenAPI 3.0 documentation, so product data, inventory levels, prices, and order status can sync bidirectionally with any ERP or PIM system. Distributors commonly integrate NetSuite, SAP, Dynamics 365, Acumatica, or Epicor through the Spree Commerce API, with scheduled jobs or event-driven webhooks handling product updates, order exports, and stock reconciliation.

Can sales reps place orders on behalf of B2B customers?

Yes. Spree Commerce includes admin-side place-order-as-customer capability natively. Sales reps can impersonate a customer account from the admin dashboard, assemble a cart with the buyer’s specific pricing and catalog, apply manual adjustments or discounts, and submit the order for the customer. All orders placed by reps appear in the customer’s order history with full audit trail.

Does Spree Commerce handle returns, exchanges, and partial shipments for business equipment?

Yes. Spree Commerce ships returns management natively, including full and partial returns, exchanges, store credit issuance, and RMA tracking. For partial shipments, Spree Commerce routes orders across multiple warehouses, tracks which line items ship from where, and exposes a partial-fulfillment state that keeps customers and sales reps informed as each piece of equipment ships separately.

Let's use Spree to build exactly what your business needs

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