🌐 Spree 5 Feature Spotlight: Custom Domains for Multi-Brand Growth
In today’s competitive landscape, brand identity is everything — and having a unique domain for each of your stores is a key part of delivering a premium, trustworthy experience.
With Spree 5, you can now configure Custom Domains per store, making it easier than ever to manage and grow multiple brands, regions, or business models — all on a single backend.
This feature is part of what makes Spree 5 the biggest and most merchant-focused release in Spree history.
Why Custom Domains Matter
Whether you’re running:
- A portfolio of direct-to-consumer brands
- Country-specific storefronts for global reach
- Separate sites for B2B and B2C channels
…custom domains allow you to deliver tailored customer experiences while keeping your operations unified behind the scenes.
With Spree 5, each store can now have its own domain or subdomain. For example:
yourbrand.comfor your flagship storeyourbrand.eufor your European storefrontwholesale.yourbrand.comfor B2B buyers
All of these can run on the same Spree instance, with centralized administration, shared resources where needed, and full separation of storefront content and checkout behavior.
Flexible Setup, Seamless Operation
Adding a custom domain in Spree 5 is simple:
- Assign a unique domain or subdomain to any store
- Spree automatically routes requests to the correct store instance
- Each domain serves its own checkout, theme, settings, and localized content
This enables multi-tenant, branded experiences — while reducing overhead, streamlining backend logic, and keeping your stack clean.
The Spree 5 Difference
With previous versions of Spree or other platforms, managing custom domains across stores often required plugins, proxies, or duplicated deployments.
Spree 5 brings it all into the core: native multi-store + native custom domains = full flexibility to scale your brand the way you want to.
It’s not just easier — it’s how a modern open-source commerce platform should work.
Why Spree Commerce?
Spree Commerce is a fully open-source eCommerce platform trusted by thousands of developers and merchants around the world. Built with modern Ruby on Rails and React, Spree offers full control over your storefronts, backend logic, and integrations — no black boxes, no vendor lock-in.
With Spree, you can:
- Build exactly the experience you want, not just what’s offered out of the box
- Customize anything — checkout flows, product logic, admin tools, and storefront themes
- Integrate with any service or API, from payments to fulfillment to marketing
- Launch fast, iterate quickly, and scale on your own terms
Whether you’re running a DTC brand, a B2B marketplace, or a multi-store empire, Spree gives you the freedom to innovate without limits.
🛠️ Open source. Developer-friendly. Fully customizable.
