spree commerce success story superpedestrian

Superpedestrian transforms any bike into an electric one with Spree powered Ecommerce

Ride with a Boost

“It’s rare that a company comes along and reinvents the wheel, but it looks like that is about to happen” – The New York Times.  


Thanks to Superpedestrian’s innovative tech, any bike can easily be turned into an electric one that conquers hills and saves you effort. Meet the Copenhagen Wheel: Invented at M.I.T and in partnership with the bike-happy city of Copenhagen, its red hub contains a phone-operated, battery-powered motor that will propel you uphill and beyond, as if you have super-human strength. The Copenhagen Wheel multiplies your own pedaling power by ten.

Spree Commerce success story superpedestrian

Online Store that leads the customer by the hand

Spree Commerce success story superpedestrian

Superpedestrian is such an innovative project that it needs something more than a regular online store. The User Experience is essential here as the  customer must feel like they are led by the hand thoughout their whole journey. Questions should be answered and doubts cleared as soon as they have appeared.


This is all achieved thanks to:


  • minimalist & clear design
  • product customization to fit individual needs
  • detailed FAQ & help sections
  • integrated live chat with Customer Service
  • upselling: offering entire bikes, not just the wheel
  • product reviews by customers
  • interactive map of available showrooms & retail stores

Superpedestrian & Spree

Superpedestrian needed an upgraded ecommerce and Partner solution. In order to achieve that, automation and site performance improvements built on Spree 3.0, Angular, and Stripe were implemented.


The Process involved:


  • specialized features integration
  • ecommerce platform migration and upgrade
  • specialized shipment management integration
  • DevOps
Spree Commerce success story superpedestrian


Superpedestrian uses Spree to deliver excellent User Experience in their online store.

The site offers feautures that go beyond a regular ecommerce which is essential since the product involves new technologies, which customers need to be educated about. Despite that shopping at is easy and pleasant thanks to the clear layout, simple checkout process as well as several customer support options.

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