• GoDaddy

GoDaddy chose Spree for their multi-tenant eCommerce solution for small businesses

Shifting Global Economy Toward Small Business



GoDaddy powers the world’s largest cloud platform dedicated to small, independent ventures. With 17.5M+ customers worldwide and 76M+ domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work.

GoDaddy & Spree Commerce


In 2013, GoDaddy embarked on a journey to offer the simplest and easiest e-commerce solution for small businesses. In the process, they evaluated various platforms for the criteria they considered important — including maturity, extensibility, features, modularity, adoption and community support.


Spree Commerce stood out from the pack.


They selected Spree to serve as the underlying platform for what is now called GoDaddy Online Store. The GoDaddy team made Spree multi-tenant, integrated it with various GoDaddy systems and partners, deployed it in a PCI-compliant environment, and built a great customer experience on top of it.

Why Spree?


  • Fully Featured
  • Highly Extensible
  • Easily Customizable
  • Existing API
  • Great Community!


Spree stood out as a fast, reliable and flexible platform with a world-class community of developers and project contributors.

GoDaddy Spree Commerce Success Story

Scaling Spree – Tech Stack

  • Apache Traffic Server 5.3
  • HAProxy 1.5
  • Apache 2.2
  • Unicorn 4.9
  • Rails 4.1
  • Spree 2.2
  • Bootstrap 3
  • React 0.14
  • Delayed Job
  • Memcached
  • MySql 5.5
  • Akamai CDN
  • CentOS 6
  • Ruby 2.2
  • Ceph (Internat Cloud Storage)
  • GitHub/GHE
  • Jenkins for CI/CD
  • Puppet
  • Hadoop
  • StatsD and Graphite
  • NewRelic
  • SumoLogic
  • Honeybadger

Scaling Spree – Performance


  • 10s of thousands of unique live storefronts
  • ~1.5M page views per day
  • Average page response time ~2.5 s
  • Average server response ~300ms
  • Capable of ~400rps per app server before performance degrades
  • >99.99% uptime
GoDaddy Spree Commerce Success Story
GoDaddy Spree Commerce Success Story




GoDaddy chose Spree for their eCommerce solution for small businesses.

Spree Commerce is a powerful tool, but it can be technical as it involves setting up a hosting account or server, setting up a database, downloading the software, configuring it, uploading it, and then customizing the website. To make it work for the typical small business customers, GoDaddy team scaled out the single-store design of Spree so that all of the technical stuff happens in a snap

Currently, Online Store enables non-tech-savvy small businesses to easily build, manage and operate eCommerce stores.

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