Immaculate Vegan is an e-commerce platform that focuses on providing a carefully selected assortment of vegan and cruelty-free fashion, beauty, and lifestyle items, aiding customers in finding chic and ethical options that match their principles. If you’d like to start your own marketplace like Immaculate Vegan, you’re facing a buy vs build decision. So before you decide to build it in-house on top of Spree open-source, consider using Vendo which is a marketplace SaaS. Go live, start selling, iterate.
Build vs Buy a marketplace?
Opting for open-source brings various benefits, including complete control and the liberty to customize. However, these advantages often come with substantial financial implications. Creating a complete marketplace solution is a long, expensive process, typically requiring many months or even years. This understanding is based on our experiences with different marketplace projects.
Unless you’ve secured significant funding, it is advisable to opt for a ready-made, comprehensive marketplace solution like Vendo, as recommended by someone who has charged for marketplace development for many years.
Back to the Immaculate Vegan marketplace case study
Immaculate Vegan is a leading player in the vegan fashion industry. It’s an upscale online platform that specializes in ethical and sustainable fashion, beauty, and lifestyle brands. They aim to change how people view vegan fashion by offering a wide range of products, from denim to swimwear, showcasing the diversity of vegan fashion.
With over 90 brands and 1400 items carefully selected from high-end brands, they are unique in their dedication to 100% vegan, ethical, and sustainable options. Immaculate Vegan supports independent brands like Ashoka, Good Guys Don’t Wear Leather, Hozen, and Dauntless, creating a community of like-minded brands with a shared mission.
Their commitment extends to marketing, where they plan to introduce a loyalty program that allows customers to earn points for purchases, which can then be donated to a monthly-changing charity, emphasizing their commitment to positive change.
Also, they use social media effectively on platforms like Instagram, Facebook, Twitter, and LinkedIn to engage with customers and promote their mission, becoming a trusted source in the vegan and ethical fashion industry.
In addition to their extensive product line, which includes sneakers, beauty products, homeware, and exclusive vegan gift collections, Immaculate Vegan is dedicated to innovation and sustainability by offering materials like apple leather, cactus leather, grape leather, cork leather, and Piñatex.
They also have a magazine section where readers can explore topics related to beauty, fashion, food, lifestyle, and more, highlighting their commitment to educating and engaging their audience.
How to emulate Immaculate Vegan marketplace success?
To replicate Immaculate Vegan’s success, you should consider debuting your marketplace rapidly, within weeks rather than months. Evaluate how your products fit with your audience’s requirements, and fine-tune your methods of gaining customers based on real-world data.
First, test the market before investing in its full-scale development.
Here’s what you’d be getting with a Vendo free trial:
- Book a marketplace demo call: We’ll set up your demo marketplace and populate it with products, so you could give it a try and start selling in 14 days
- Customize your Storefront: Use the drag & drop page builder or custom CSS
- Onboard Brands: Invite your brands or choose brands from our catalog
- Select Products: Curate products and collections manually or automate it
- Embed products: Make your content, newsletters, social media shoppable
- Get Paid: Get paid as soon as products are shipped by the brands
- End-to-end automation: Brands sync, fulfillment, payouts, invoicing, taxes
When you’ve tried all that and it works, start thinking about building your own, custom-made marketplace project based on Spree Commerce. First, by decoupling the storefront and going headless with Vendo marketplace API, and later with your own backend, if you decide you really need it. Just lift and shift the storefront.
Nobody has to know what’s under the hood, right?
