How to survive the Q4 shopping spree and sell a lot of stuff according to a CTO of a successful online business? Let us introduce you to someone who does that for a living and on a significant scale. Houtan Fanisalek is the CTO of Felix Gray, a successful ecommerce eyewear company that is growing exponentially. The brand sells proprietary Blue Light glasses that mitigate the negative effects of looking at your screen. Those glasses are worn in the offices of companies like Apple, Spotify, and Google. Felix Gray uses Spree for its custom ecommerce platform that even handles orders for prescription glasses. Check out Felix Gray’s success story. We have asked Houtan about his ideas and tips on tackling the Holidays and the related shopping madness. Continue reading
There is no compromise on style as far as fashion stores are concerned, both online and offline. After all it is all about good looks and making an impression. However, a nice looking design is not enough if conversion is your priority. Excellent User Experience, website loading time, customer care and easy checkout are only a few parameters that you should take into consideration. Take a look at these inspiring examples of fashion brands doing it right in the eCommerce world with the help of Spree.